Cloud Services Market Strategies
Cloud Computing, including Software, Infrastructure, Platform, Mobile and Content as a Service are here to stay, yet the evolution of these markets will be driven by the complex interaction of many forces.
Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision makers across the full cloud ecosystem including Vendors, Service Provider and End Customer organizations.
Typical projects include:
- Identifying target market segments
- Designing Service Portfolios
- Designing Application and Services Features
- Developing Value Proposition and Messaging for each customer segment
- Analyzing competitive alternatives and determining best practices
- Designing Activation Programs
- Building process to reduce churn, build loyalty and measure Customer Lifetime Value
- Improving the User Experience
Our fundamental knowledge of the business decision processes across market segments, including Small, Medium and Large Enterprises and the business models of key Cloud Ecosystem participants including:
- Cloud Service Providers ( CSPs)
- Web Hosting Providers
- Communication Service Providers
- ISVs and Automation Providers
- MSPs and IT Channels
allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research providing the insights, and working with our clients to make the decisions necessary to gain early success in the markets for Cloud Platform, Infrastructure and Software, Content and Mobile Services.
