Building long-term, strategic relationships on a project-by-project basis
We've worked for an average of over eight years with our key clients, including several global IT and telecom firms. This includes hundreds of engagements, large and small. Each engagement is custom designed to meet a set of mutually agreed upon objectives, using the most appropriate methodologies and deliverables.
Data Collection Methods
Depending on the requirements of each project, we utilize the appropriate means for collecting the data, effectively and efficiently revealing the insights necessary to make the right decision.
- Sophisticated online survey design and deployment
- Proprietary panels of decision makers in Cloud and related technologies
- Proprietary and confidential customer and partner lists provided by our Clients
- In-depth Executive Interviews conducted by our Senior Consultants
- Global reach through multilingual capabilities and long-standing trusted partnerships with best-in-class research providers in every geography.
- Small Business and Consumer Panels through long-standing partnerships with public panel providers
Modeling and Analytics
Increasingly, the availability of large scale structured and unstructured data sets allows for new ways to serve customers or gain competitive advantage.
Edge Strategies maintains the expertise to help our clients make decisions based on modeling public and private data through the most appropriate methods.
- Econometric Modeling
- Financial Modeling
- Predicative Analytic
- Choice Modeling
Participant Recruitment
For over two decades, Edge Strategies has actively identified key technology and business professionals responsible for purchasing decisions. These industry experts participate in quantitative surveys, qualitative interviews, focus groups and panels.
We use a highly effective methodology using multiple sources to identify hard-to-find candidates with highly targeted experience. In addition, Edge Strategies' reach is extended though its exclusive database of over 80,000 previous study participants.
Critical screening qualifications include:
- Title, role and responsibility
- Depth of experiences in targeted subject area
- Longevity in current role/organization
- Industry visibility (i.e. do they have influence beyond their organization)
- Length of time and maturity in using identified technology or functions
