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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • Despite its importance to Apple’s ecosystem, iCloud has never quite become the cloud industry powerhouse it might have become. But it looks as if the company has plans to change that.Apple is hiring for iCloud The company has been quietly hiring leading cloud services talent in the last few months, including the recruitment of globally recognized experts in use of containers and Kubernetes and a spate of mergers and acquisitions.The word seems to be that Apple is building out its cloud infrastructure, which strongly suggests the company will have a wider strategy it wants to reveal. Machine learning will almost certainly be part of this as the company presses forward with its work in the space.To read this article in full, please click here

  • Just when we needed it most, the internet of things is delivering gobs of data and remote device control across almost every industry, from healthcare to agriculture.

  • The coronavirus pandemic is revealing just where our technology is up to the challenge and where it's failing.

  • It’s amazing how the tech community has come together to create resources for people now working from home and staying connected during the global COVID-19 pandemic. Microsoft has published a helpful how-to guide to build a crisis management communication site and created a way for SharePoint admins to easily provision the site design in your own tenant from the lookbook.To read this article in full, please click here