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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • The coronavirus crisis has shaken up business as usual, with some IT strategies and tools rising to the occasion and others in line for a rethink or tough recovery post-pandemic.(Insider Story)

  • Delay may be the deadliest form of denial, but Amazon’s decision to introduce Mac support via AWS illustrates Apple’s growing importance in enterprise IT, as vendors across the board follow the money.Big Sur in the cloud That importance is this week reflected by Amazon’s decision to offer macOS Big Sur in the cloud within AWS. The company originally confirmed plans to offer Big Sur support in early December when it first introduced support for Macs in the form of a fleet of Mac minis. Now, it seems those Macs have been upgraded and Amazon has introduced support for macOS Big Sur in its cloud.To read this article in full, please click here

  • Atlassian has launched its most advanced cloud offering to date: Atlassian Cloud Enterprise for Jira Software, Confluence, and Jira Service Management.Specifically designed to “meet the needs of [Atlassian’s] enterprise customers," it's designed to  provide users with improved scalability, security, and governance controls to help standardize various Jira Software, Confluence, and Jira Service Management deployments on a purpose-built cloud platform.Cloud Enterprise offers five new capabilities to address the “core needs” of enterprise customers. These include global scale, where customers are given the ability to not only standardize on one cloud platform that can scale on demand, but also set up multiple instances to support specific team needs; a 99.95% SLA guarantee; and a dedicated support team and enterprise-grade security and compliance to ensure safe, convenient access to Atlassian cloud products on any device while  meeting data privacy requirements across the globe.To read this article in full, please click here

  • Microsoft this week offered corporate customers a new set of configuration settings that it said  would create easier-to-manage PCs suitable for wide swaths of users, ranging from remote workers to students who needed little more than a browser and a handful of productivity applications.Variously dubbed "in cloud" and "cloud config," the collection of settings was pitched as a way to deploy standardized PCs equipped for the most basic tasks: browsing the web, using Office and running a limited number of business line apps."Microsoft sees an opportunity to empower organizations by providing a recommended configuration of Windows 10 for users with focused workflow needs," Ravi Ashok and Stan White, senior program manager and principal software engineer, respectively, wrote in a setup guide. "Windows 10 in cloud configuration helps IT standardize and simplify management for these users."To read this article in full, please click here