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Market Insight

Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    


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  • The primary goal of a news article is to get read by the intended audience. One way to make sure your article is read is to write great content with a catchy title or headline – but it’s also about making sure that you post the article to the right location (SharePoint site) and aim it at the right people.How do readers see news articles? There are multiple ways your target reader can see the articles you post: On your site. A reader can go to your site and see the latest articles in the News part on your home page. You want the News web part at the top of the page so articles get the best chance of being seen! On the SharePoint Start page. Everyone has a personal view of the sites they visit frequently and are following by going to the SharePoint Start page. You can get there by clicking SharePoint in the upper left of any SharePoint page – or by navigating to SharePoint from Office.com. News on the Start page is a combination of articles from sites that you are following and articles suggested for you. Learn more about finding and following sites and news. In the mobile application. The SharePoint mobile app has a News tab that rolls up the same news you see on the SharePoint Start page on your mobile device. On a hub associated with your site. If your site is part of a hub and the hub site owner has elected to source news posts from all of the hub members, your news post can also be seen in the news web part on the hub home page. However, following the hub does NOT mean you are following all of the sites that are part of the hub. Readers will see your post on the hub home page, but unless they follow your site, they will not see the article on their SharePoint Start page or in their mobile app. Via a link to your article. The editors on another site can create a link to your news article from their site by using a News Link. Learn how to Add a news post by using a link. Via email. You can send an article to a person or a group in the organization via email by navigating to the article and selecting Send by email from the command bar. You can also create a digest of emails (like a virtual newsletter) and send a summary of multiple articles at one time. Learn how to Create and send a news digest. Where should I post my article to get the most visibility? On the main home site of the intranet or a site designated as an official site for organizational news. To get the most visibility for your article, you want to publish it on a location that the most people will be following. For most intranets, that means the home site. If you have permissions to publish your article to the home site, your article will have the broadest reach there. Your organization may have other sites designated as official or authoritative sites for news. When an article is posted to an official site, it is distinguished with a color block. Learn more about organization news here. On a major hub. If your site is part of a hub, posting your article to the main hub site directly will likely give your article a boost in terms of visibility – because it’s likely that more people are following the hub itself than each individual site that's part of the hub. On your site. If you don’t have permissions to publish anywhere but your own site, publish there – and then send the URL to the editors of other sites (or hubs) so that they can boost your article visibility by adding a news link on their site. News Links are surfaced on the SharePoint Start page and mobile app for readers who follow the site – but the link will re-direct readers to your post and it doesn't require a lot of work on the part of the editors of the other site to post the link. Target your article to a specific audience to make sure it goes to only the right people (coming soon) Audience targeting for news. A new feature coming to Office 365 is the ability to target news posts to a specific audience. The feature is rolling out and may not be available yet in our tenant. Individual news articles have an attribute called Audience that allows you to enter an Office 365 or Azure AD group as the target. If you enable Audience Targeting in the news web part on your site, readers only see articles that are targeted to audiences in which they are a member. Learn more about Audience targeting for SharePoint news and pages. Targeting is not security. If someone is not in the audience group you select for the article, they won’t see the post in the news web part, mobile app, or SharePoint Start page – but they can search for the content. Audience targeting is not the same as security for the post – it just helps to minimize information overload by allowing you to avoid cluttering the feeds of people for whom the article is not relevant. To read this article in full, please click here

  • Microsoft today announced changes to its OneDrive storage service that will let consumers protect some or even all of their cloud-stored documents with an additional layer of security.The new feature - dubbed OneDrive Personal Vault - was trumpeted as a special protected partition of OneDrive where users could lock their "most sensitive and important files." They would access that area only after a second step of identity verification, ranging from a fingerprint or face scan to a self-made PIN, a one-time code texted to the user's smartphone or the use of the Microsoft Authenticator mobile app. (The process is often labeled as two-factor security to differentiate it from the username/password that typically secures an account.)To read this article in full, please click here

  • 5G deployment is a hot topic, especially as many countries race to build next-generation networks. The U.S. has banned Huawei from contributing to its network construction, but will that really set the U.S. back? Amid all of the hype surrounding 5G, Jack E. Gold, president and principal analyst at J.Gold Associates, joins Juliet to discuss potential fallout from the ban, and he predicts when enterprises may have the opportunity to finally utilize 5G's high speeds and low latency.

  • Facebook's plans to launch its own cryptocurrency and digital wallet should be a clarion call to commercial banks: if you don't begin to explore blockchain technology, tech companies could eat your lunch.[ Further reading: Blockchain: The complete guide ] Worldwide, blockchain-derived business value is forecast to grow from $9 billion this year to $50 billion in 2022, according to Gartner. The greatest growth between now and then is expected to take place in 2020, when Facebook plans to launch its Libra coin and Calibra digital wallet; that year alone will see a 128% annual increase in business value.To read this article in full, please click here