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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • IBM sees blockchain as much more than the foundation for cryptocurrencies like Bitcoin and wants the government to consider embracing it as a way of saving time, cost and risk.IBM is among a growing number of vendors offering blockchain as a service (BaaS), which allows enterprises to pilot the technology without massive capital expenditures related to onsite development and hardware.To read this article in full, please click here

  • The need to manage applications on unmanaged devices owned by employees or contractors is driving adoption of stand-alone mobile app management (MAM) software and services, according to a new Gartner report.By 2021, 60% of mobile apps being used in the enterprise will rely on at least one app-level management control, whether on managed or unmanaged devices, Gartner's Market Guide for Mobile Application Management said.Unlike MAM tools that are part of a larger enterprise mobility management (EMM) suite, the use of stand-alone MAM licensing offers lower per-user cost and can be attractive for companies only requiring app management, Gartner said. For other firms, EMM provides the advantage of a single console and policy set.To read this article in full, please click here

  • The Highlighted Content web part is modern SharePoint’s answer to the classic Content Search and Content Query Web Parts. New features will be coming to this web part based on what we learned at Ignite 2017, but there are some great solutions you can build today.Highlighted Content — a great tool for helpful solutions Highlighted Content is available only on modern SharePoint pages. The basic configuration available with the web part allows you to roll up content in an individual site, a document library on a site, or across an entire tenant based primarily on the type of content: News, Documents, Pages, Video, Images, etc.To read this article in full, please click here

  • Blockchain has moved away from its cryptocurrency roots and is now being eyed as a platform for everything from global shipping to P2P cloud storage to real estate. Our Tech Talk panel looks at where it's going in 2018.