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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • What began as a complaint on Reddit about botched upgrades to Windows 10 April 2018 Update, version 1803, has apparently mushroomed. Now, according to MartinZ, a moderator on Avast’s support forum: Microsoft temporarily disabled the updates on version 1803 on PCs with Avast. We are working together with MS to find out the cause of this issue, but unfortunately right now neither MS nor us are able to reproduce the issue.To read this article in full, please click here

  • Siri became a built-in element of iOS way back in October 2011, when Apple announced its inclusion inside iPhone 4S and iOS 5. Apple’s AI has seen numerous improvements since then, so I thought it would be interesting to explore the evolution of Siri at WWDC since launch.WWDC is important for the evolution of Siri Apple’s big developer conference isn’t just about wowing the crowd with consumer-focused improvements; it’s also about sowing new seeds developers can choose to use to build their own solutions and businesses.To read this article in full, please click here

  • Leading jewelry companies that have struggled with proving the authenticity of their goods have launched an online distributed ledger based on blockchain to improve global provenance in the diamond and jewelry supply chain.De Beers announced it has succesfully tracked from mine to jeweler 100 "high-value" diamonds on its new blockchain-based electronic ledger called Tracr now being piloted; De Beers hopes to go live with Tracr later this year.In December, De Beers, which controls about 35% of the world's diamond production, announced its intention to launch what it called an industry-wide blockchain network to track diamonds. Along with verifying a diamond's authenticity, the De Beers blockchain network will be able to prove the gems are not mined in war-torn areas where the sale of the gems could be used to finance violence.To read this article in full, please click here

  • This year, blockchain testing programs will evolve from pilot tests to real-world platforms, and supply chain management is among the industries the distributed ledger technology is set to disrupt.In January, Maersk and IBM announced a joint venture to deploy a blockchain-based electronic shipping system that will digitize supply chains and track international cargo in real time. [ Related: The top 5 problems with blockchain ] The new platform could save the global shipping industry billions of dollars a year by replacing the current EDI- and paper-based system, which can leave containers in receiving yards for weeks.To read this article in full, please click here