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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • Given that so many of the details of our digital lives are either with us (on our smartphones) or easily accessible (via the web), you should be doing everything you can to protect that information and data. On iPhones and iPads, data is largely kept in a vault, sealed behind strong encryption and (hopefully) a strong password. Even if the device is lost or stolen, chances are good that encryption will keep data safe. (That vault is secure enough to frustrate even the FBI.)Although iOS devices are designed and built to be secure, data is also stored and accessible online. With security breaches occurring routinely, your data is vulnerable to anyone in the world with an internet connection and a halfway decent browser. If a breach occurs and thieves gain access to your email and password, they can easily reset any account linked to that email, change the password, and lock you out of your own data.To read this article in full or to leave a comment, please click here

  • Are SIP trunks as reliable as an ISDN PRI T1?I’m asked this question a lot, so I thought it’d be a great blog topic.I don’t think you are as concerned with this as the amber lights in the server room… But if you are making any changes to your company’s phone system, I’m assuming this question is on your mind.The simple answer is… no. SIP trunks are not as reliable. They are more reliable than a Primary Rate Interface (PRI). But it has nothing to do with the public Internet.To read this article in full or to leave a comment, please click here

  • We can all see how Apple has just created a brilliant bridge to the future with ARKit in iOS 11, but many may have missed another WWDC 2017 announcement that seems to show how bang-on-trend the company has got when it comes to enterprise IT—this time its readiness to support the multi-cloud environments that will be part of the future business ecosystem.To read this article in full or to leave a comment, please click here

  • If your company has 100+ users and is in the market for a hosted VoIP phone system, be careful.Remember the scene in the movie Tommy Boy, “Fat Guy in a Little Coat”? You don’t want your company’s new phone system to feel like this. You won’t hear it from the salespeople [collective gasp] but most hosted VoIP solutions are designed for micro-size companies. If you want an “enterprise” system, you will have to dig a little to find a provider catering to larger companies.To read this article in full or to leave a comment, please click here