Market Insight

Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

• Identifying target market segments
• Designing Service Portfolios
• Designing Application and Services Features
• Developing Value Proposition and Messaging for each customer segment
• Analyzing competitive alternatives and determining best practices
• Designing Activation Programs
• Building process to reduce churn, build loyalty and measure Customer Lifetime Value
• Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

• Cloud Service Providers ( CSPs)
• Web Hosting Providers
• Communication Service Providers
• ISVs and Automation Providers
• MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.