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Market Insight

Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    


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  • One of the big weaknesses of many enterprise collaboration solutions is that they aren’t always good at letting employees work with external parties. That’s a problem one of the latest entrants to the space tries to solve.Collaboration without walls  Like many such solutions, Challo is a feature-rich, cloud-based enterprise-class collaboration tool. What’s interesting is that it has been built to deliver all the collaboration tools you’d expect, along with externally facing tools and enterprise-class security.To read this article in full, please click here

  • Looking at the enterprise technology landscape, three areas have industry experts and watchers excited: 5G, cloud management and Graph API.Much of this technology is just getting started. But participants in a recent IDG TECH(Talk) Twitter chat said they love what they’ve seen of it so far – and look forward to how this trio can improve the enterprise.5G networks Promising, interesting, game-changing – that’s how IT experts describe 5G. Despite wireless providers’ claims, 5G is not ubiquitous, and it won't be anytime soon. It’s going to take time to get the infrastructure in place and have devices that can take advantage of it. And some, including Wayne Anderson, security and compliance architect at Microsoft, say the high speed and reliability advantages are still to be proven.To read this article in full, please click here

  • (Disclosure:  Most of the vendors listed are clients of the author.)One of the biggest mistakes IBM ever made was abandoning the desktop market, a decision it partially reversed when it partnered with Apple a few years back.  But with the realization that IBM, and not Google, is the number three Cloud provider in the US – and that Microsoft is soon going to be driving its Azure Virtual Desktop to market – it seems likely that IBM may bring forth its own offering. Now that IBM is being led by Arvind Krishner (its version of Microsoft CEO Satya Nadella, who is clearly behind Microsoft’s desktop cloud pivot), it is likely IBM will come to a similar conclusion. And IBM has some interesting advantages, not the least of which is that the company’s mainframe platform and partnership with NVIDIA could make it very competitive. To read this article in full, please click here

  • After a long delay, Apple is preparing to introduce iCloud Folder Sharing across both its Mac and iOS platforms. This looks like it is a big blessing for collaboration, but is it safe?What is iCloud Folder Sharing? iCloud Folder Sharing was first announced at WWDC 2019, but delayed until – well, at present it is still delayed and was only recently made available inside the latest iOS and macOS developer betas. Which means it should be on the way.Probably.So how's it work? It's similar to iCloud file sharing, except you can define shared folders as well as shared files.To read this article in full, please click here