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Market Insight

Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    


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  • When I hear people worrying about cloud security, they’re usually shaking in their boots about some obscure bug beyond their control. Ha! Ordinary, stupid human mistakes are more than bad enough.For example, Accenture left hundreds of gigabytes of private user and corporate data on four unsecured Amazon Web Services (AWS) S3 cloud servers. The data included passwords and decryption keys. What did you need to dig into this treasure trove? The servers’ web addresses.That’s all. No user ID, no password, no nothing.Adding insult to injury, according to Chris Vickery, director of cyber-risk research at security firm UpGuard, Accenture’s revealed data included its AWS Key Management System (KMS) master keys. With those, an attacker could have also taken control of all the company’s encrypted AWS data.To read this article in full or to leave a comment, please click here

  • Bring up Chromebooks in any online crowd, and you're practically guaranteed to get some version of a now-stock reaction:Pshaw! Why would anyone pay for a browser in a box?Or maybe:Harrumph! Isn't Google about to get rid of those and make the whole thing a part of Android, anyway?Or the time-tested standby:Pish tosh! You can't do anything on those. Get a real computer instead. (Pshaw!)These are the sorts of misguided statements sentient creatures have been making since the earliest days of Google's Chrome OS platform (y'know, way back in the early 1700s, when I first started writing about this stuff). A lot has changed since the Chromebook's debut — both with the software itself and with the way we hominids use technology in general — but the stubborn old inaccurate assessments remain.To read this article in full or to leave a comment, please click here

  • It looks like developers were just waiting for Apple to introduce the Files app in iOS 11. Within hours of the introduction of the feature, we’ve seen multiple developers introduce Files support, and it seems abundantly clear the app is going to transform how people approach iOS productivity.What is Apple's Files app? Files is Apple’s approach to real file storage, edit and retrieval on iOS. It is an app in which you can access every item you hold in online storage services.The idea is that you can work on something on your iPhone, edit it on your iPad, and finish up on your Mac, PC or other device. Edits made inside an item in Files or one of the file services it hosts are automatically synced to all the other systems you have that use that service.To read this article in full or to leave a comment, please click here

  • In the 15 years that I’ve been running a small company, I have survived several malware attacks. The only thing that kept me in business was a reliable backup of my data.When it comes to my data (if not my pants), I’m a belt and suspenders kind of person: In addition to periodically copying my two key work folders onto an external hard drive, my system automatically backs up my computer’s contents to an encrypted cloud-based backup service at 1 o’clock every morning.If I’m attacked or my main computer goes south, I won’t lose my company’s 40.9GB of data, even if some catastrophe destroys both the computer and the external hard drive. More than once, I have used the backups to save my digital bacon by retrieving a deleted file, and the online backup has the added convenience of letting me use just about any connected device to access a document and show it to a client during a remote meeting.To read this article in full or to leave a comment, please click here