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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • Attending Microsoft Ignite is a bit like drinking from a fire hose — the sheer number of announcements and great new capabilities is overwhelming! Here are some of my very favorite intranet announcements from Day 1.Modern communication site as the root site! One of the most important sites in Office 365 is the root site in your tenant. Until now, the root site has been a classic team site. A big announcement today is that the default root site for new tenants will be a modern communication site.Official organization news A key ask from corporate communications teams has been the ability to publish and promote organization-wide news in SharePoint. Microsoft just announced the ability to designate one communication site as the official news portal for the organization. News posted to the official news portal gets a special indicator so that it is easy to tell — both on mobile and on SharePoint home — which news posts are coming from the official news portal.To read this article in full, please click here

  • Next week is Microsoft Ignite (disclosure: Microsoft is a client of the author) and a whole bunch of us are flying into Orlando on Sunday to spend the week with Microsoft. In anticipation of this sold out event, I thought I’d list my expectations for this event which is largely focused on enterprise customers. (You can stream many of the sessions if you want to attend this thing remotely. As an aside, I wonder when we’ll be able to attend events like with Mixed Reality?)Let’s get to it. Push to the cloud While I expect there will be sessions that cover the breadth of what Microsoft provides I also expect that most of the focus for this show will be on Azure and the cloud. Azure is Satya Nadella’s baby and he takes incredibly good care of it. With the coming of 5G, I’ve been expecting a big pivot from Microsoft toward even more comprehensive cloud services, and my expectation is that is exactly what we will see at the show. There is very little you can’t do in the cloud these days with the only limitations, at least when it comes to personal technology, being bandwidth. With 5G networks starting to get lit up in a few short months (2019 event), the ability to truly pivot to the cloud is near, and I’m looking forward to seeing just how far that pivot will be at Ignite.To read this article in full, please click here

  • Mastercard has launched a new global B2B network built on Microsoft's Azure cloud service that aims to reduce inefficiencies and inaccuracies in verifying supply chain providers and create a near real-time electronic payment system.Mastercard Track is a global trade platform for the procure-to-pay-process, which today can be a highly manual effort. The B2B network enables banks, insurance companies and tech providers to streamline services to business customers, such as enhanced data analytics and trade finance.To read this article in full, please click here

  • In this episode of True Technologist, the inventors of the open source project Kubernetes, Craig McLuckie and Joe Beda, talk about the technology's benefits in the enterprise