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Market Insight

Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    


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  • New York University professor and global economist Nouriel Roubini testified before the U.S. Senate Committee on Banking last week, saying cryptocurrencies such as bitcoin are the mother of all scams and bubbles.He followed that assertion up by calling blockchain, the technology unpinning bitcoin, "the most over-hyped — and least useful — technology in human history."[ Further reading: What is FinTech (and how has it evolved)? ] Today, Roubini doubled down on his claims in a column published on CNBC.com in which he said blockchain has promised to cure the world's ills through decentralization but is "just a ruse to separate retail investors from their hard-earned real money."To read this article in full, please click here

  • As we race to the close of the company’s fourth quarter, it seems pretty clear that Apple has taken some of its repatriated cash assets and done what anybody does when they receive a windfall — the company has gone shopping!Acquisitions everywhere In the last few weeks, we’ve seen/learned about: The go-ahead for Apple's $400 million purchase of Shazam, which gives Apple access to unrivaled music taste analytics data. The $600 million Dialog Semi deal, which gives the company an edge on wireless power. Apple’s Spektral deal — this closed quietly last year. We just learned about it. Why now? Apple's acquisition of hot music analytics startup Asaii. How Apple CEO Tim Cook recently visited another hugely hot analytics startup, Bytedance. That’s a heap of acquisitions/potential acquisitions spanning music, entertainment, data analytics, power management (and more), and machine imaging.To read this article in full, please click here

  • Editor's Note: This story has been updated to clarify the changes rolled out by MOBI.MOBI, a vendor of mobility management software, said this week it has added laptops, desktops, wearables and IoT sensors to its platform.While the addition of compute devices other than smartphones and tablets gives the company better integration with unified endpoint management (UEM) vendors, MOBI stressed that it remains a managed mobility services (MMS) vendor.Enterprises are being pushed toward UEM, which in many ways represents a return to mobile device management (MDM) capabilities through the use native mobile management APIs included in modern operating systems. Those APIs allow companies to manage desktops, laptops, mobile devices and – in some cases IoT devices – via a single console. And UEM is meant to be operating system-agnostic.To read this article in full, please click here

  • IBM today announced the commercial availability of a blockchain-based electronic distributed ledger that can track and trace food supply chain data from farm to store self.In development over the past 18 months, IBM's Food Trust ledger will allow food retailers, suppliers and growers to see supply chain data in near real time, enabling a more transparent and efficient method of determining the origin and safety of produce.[ Further reading: What is blockchain? The most disruptive tech in decades ] Along with announcing the availability of its Food Trust tracking network, IBM said several food retailers and suppliers have joined those piloting the blockchain technology, which is based on the Hyperledger Fabric open-standards protocol. Those retailers include Topco Associates LLC, representing 15,000 stores; retailer-owned cooperative Wakefern, representing 50 member companies and 344 stores; and other  suppliers including Beefchain, Dennick Fruit Source and Smithfield.To read this article in full, please click here