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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • Facebook is developing its own cryptocurrency for payments, according to at least two reports, a move that has the potential to make the social network billions of dollars while also helping to eliminate fake news and bots.Although the social media giant has not publicly commented on reports from Bloomberg and The New York Times, it did acknowledge it's exploring the distributed ledger technology (DLT).To read this article in full, please click here

  • IBM today unveiled Blockchain World Wire, a near real-time global payments network based on distributed ledger technology (DLT) for regulated financial firms.The blockchain-based network will offer a new way for  cross-border payment exchange and international settlement. (The settlements can be done in five to 10 seconds.) The network is currently able to transfer funds to more than 50 countries using 47 digital coins backed by fiat currencies.[ Further reading: What is FinTech (and how has it evolved)? ] IBM claims its World Wire is the first blockchain network of its kind to integrate payment messaging and clearing and settlement on a single unified network while allowing participants to dynamically choose from a variety of digital assets for settlement.To read this article in full, please click here

  • Utilizing blockchain's decentralized architecture, smart contracts and cryptocurrency applications, an emerging ecosystem of startups is now offering to pay companies and consumers for their computers' unused storage capacity and network bandwidth.To read this article in full, please click here(Insider Story)

  • You may be surprised to learn that AWS isn’t the only cloud solution out there. In fact, Microsoft has their own cloud platform that’s surging in popularity. You can explore its potential with the Complete Microsoft Azure Certification Prep Bundle 2019, discounted by over 90% to just $29.The Complete Microsoft Azure Certification Prep Bundle 2019 includes access to four beginner friendly-courses that’ll show you how to use Azure to deploy a cloud-based environment. Students will start by learning the foundations of cloud technology and then gradually move into more complex concepts. The courses are accessible online 24/7; and the content will be available to you for life, so it’s a convenient way to learn too.To read this article in full, please click here