Edge Logo Metro

Market Opportunity Breakdown.jpg

Market Insight

Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    


Related White Papers and Briefings - Register to access

  • Metro 1
  • Metro 2
  • Metro 3
  • Metro 4
  • Metro 5
  • Metro 6
  • Metro 7
  • Metro 8
  • Metro 9
  • EdgeHybrid


  • Over the past two years, Microsoft has continued to make Office 365 and SharePoint the premier platform for intranet and collaboration solutions. This week, at the SharePoint Conference in Las Vegas, the SharePoint team brought the intelligent intranet to life with significant enhancements to an already awesome platform.SharePoint Home Sites Shortly after Ignite in 2018, Microsoft created an online “look book” showing off the new and upcoming capabilities for SharePoint Online. The look book is a beautifully designed collection of examples that showcase the “art of the possible.” You can now effectively provision the look book examples in your own tenant using the SharePoint Online Provisioning Service. But imagine if your new SharePoint deployment started with a pre-built, beautiful intranet portal that you could adapt as you need to align with your organization’s intranet outcome goals? Imagine no more: introducing SharePoint Home Sites!To read this article in full, please click here

  • A blockchain industry alliance has released a guide and list of use cases for deploying the technology to enable, among other things, the purchase of fractions of real estate property as digital securities on an open marketplace.The Enterprise Ethereum Alliance (EEA) used its 30-page Real Estate Use Case document to promote blockchain as a more open, transparent and traceable method of transacting in the multi-trillion dollar realty industry. The document was created by the EEA's Real Estate Special Interest Group (SIG), which was created a year ago and has already garnered more than 50 member companies.To read this article in full, please click here

  • The financial services sector is pouring money into artificial intelligence (AI), with banks, for example, expected to spend $5.6 billion on AI in 2019 – second only to the retail sector.Until now, the vast majority of AI projects have remained pilots, and in many cases those projects led to tech deployments without a clear business use.Simply put, it's been trendy.Most AI projects today are aimed at improving customer service efficiency and security by introducing chatbot technology, or by deploying machine-based learning to uncover trends across business lines in customer behavior and what they need.[ Related: How AI is changing office suites ] "It's about ensuring banks are able to retain the memory of a customer's journey across bank services," said Sankar Narayanan, chief practice officer at analytics service provider Fractal Analytics.To read this article in full, please click here

  • The Enterprise Ethereum Alliance (EEA) today announced new and updated specifications aimed at helping developers create business-class blockchain networks that are faster, easier to use and capable of interacting with other distributed ledger networks.The specifications include a brand-new set of APIs for moving compute functions off of Ethereum blockchains (known as off chain) to reduce computational loads and improve primary network performance.To read this article in full, please click here