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Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

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We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

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Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

  • Arm’s high-stakes licensing suit against Qualcomm ends in mistrial, but Qualcomm prevails in key areas

    Arm has lost a battle over licensing of its microprocessor designs to Qualcomm, ending doubt over the immediate future of some of the chip maker’s products. The jury in the US District Court for the District of Delaware spent the week listening to arguments in the protracted and increasingly rancorous licensing dispute between Arm and Qualcomm over whether Qualcomm is properly licensed to use technology acquired when it bought startup Nuvia in 2021. The verdict, delivered Friday, is hugely significant, not only for the parties involved but for the maze of other companies that have built their product development around their technology, however, the battle is not over yet. Although the jury found that Qualcomm did not breach Nuvia’s license with Arm, and Qualcomm’s chips using Nuvia technology are properly licensed, it could not agree on whether Nuvia had breached the terms of its license with Arm. That means there could potentially be yet another trial. After the verdict was delivered, each company released a brief statement. “We are pleased with today’s decision,” Qualcomm said in a press release. “The jury has vindicated Qualcomm’s right to innovate and affirmed that all the Qualcomm products at issue in the case are protected by Qualcomm’s contract with ARM. We will continue to develop performance-leading, world class products that benefit consumers worldwide, with our incredible Oryon ARM-compliant custom CPUs.” But for Arm, the fight isn’t over. “We are disappointed that the jury was unable to reach consensus across the claims,” an Arm spokesperson said in an email. “We intend to seek a retrial due to the jury’s deadlock. From the outset, our top priority has been to protect Arm’s IP and the unparalleled ecosystem we have built with our valued partners over more than 30 years. As always, we are committed to fostering innovation in our rapidly evolving market and serving our partners while advancing the future of computing.”  However, instead of a retrial, Judge Maryellen Noreika, who presided over the case, recommended that the two companies try to resolve their differences through mediation, reportedly noting that she doesn’t see either company having a clear victory if the case is retried. It’s an extraordinary clash between companies that until as recently as 2021 seemed like firm allies. The legal case started with Qualcomm’s 2021 acquisition of Nuvia, designer of the Phoenix datacenter chip, which used Arm’s v8.7-A instruction set. Under Qualcomm, the Phoenix was reinvented as the Oryon chip, the CPU core of a more general microprocessor used inside the company’s Snapdragon system-on-a-chip (SoC). Importantly, the royalty that Qualcomm agreed to pay under its Architecture License Agreement (ALA) with Arm was lower than that of Nuvia. Qualcomm believed this more favorable deal should apply to Nuvia development going forward because most of its subsequent Snapdragon development was done after the acquisition. Arm disagreed, and argued that Qualcomm should pay the rate agreed with Nuvia. According to court testimony by Arm CEO Rene Haas this week, the lower royalty would cause a drop in revenue of $50 million. Failing to reach an agreement with Qualcomm, the company decided to sue, the first time it has taken such action against a customer since its founding in 1990. This is where things became a bit muddy. Why did Arm decide to sue over a relatively small sum, and why did Qualcomm refuse to concede? This week in court, a wide range of arguments and counter arguments were laid out, mostly saying that each company believed the other was trying to sabotage its business. Make Qualcomm great again As it attempts to diversify away from relying on mobile chips, Qualcomm’s Snapdragon SoC platform is seen as critical for its future. This, it hopes, will allow it to take on Intel and AMD in the general microprocessor market while integrating the new-fangled AI capabilities important to the PC sector. In October, Arm cancelled Qualcomm’s license to the Nuvia ALA. It also demanded the destruction of Nuvia designs developed prior to the merger. Clearly, a verdict in favor of Arm would put Qualcomm in a tight corner, and also a who’s who of tech companies — Microsoft, Acer, Asus, Dell, HP, Lenovo, and Samsung — currently using Qualcomm’s Snapdragon designs. This week, Qualcomm put forward an alternative view to explain Arm’s motivations. According to Qualcomm’s lawyers, Arm harbors ambitions to develop competing chips of its own, making it a direct competitor to Qualcomm. Evidence for this remains circumstantial, but to back this up Qualcomm claimed that Arm at one point misled it into disbanding its development team. Stop being cheap A difficulty for outsiders is untangling exactly what is really at issue and whether there’s more to this than meets the eye. According to Arm, it’s about licensing agreements and the fees that arise from them. It believes Qualcomm used its IP in Nuvia-originated IP and should pay what Nuvia agreed and stop being cheap. Qualcomm’s argument seems to be that this is a shakedown. And yet there seem to be deeper currents. Perhaps they see each as competitors in the longer term, and the battle is competitive jockeying. Notably, Qualcomm was a major opponent to Nvidia’s proposed 2021 takeover of Arm, abandoned in the face of regulatory hurdles, and even suggested investing in the UK company. For its part, Arm upset Qualcomm by contacting dozens of its customers to inform them of the termination of the Nuvia license. Each round of conflict deepened the antipathy. It’s the sort of dispute that happens all the time in the tech industry, a sector built on patents and cross-licensing of IP. But what was highly unusual about this dispute is that it wasn’t resolved without going to court, a hugely risky situation for both parties should they lose. On the surface, it has never been a battle of equals: Qualcomm’s annual revenue is 10 to 15 times that of Arm’s. That said, since Arm listed on the New York Stock Exchange, its value has soared, bringing its market capitalization much closer to that of the US company. Arm is important for its size and Qualcomm is large and ambitious. Each would like the other’s crown. Both are angry. What’s not yet clear is whether the verdict of a Delaware courthouse, including outright victory, will deliver what either company wants.

  • WordPress.org statement threatens possible shutdown for all of 2025

    Automattic CEO Matt Mullenweg on Friday announced a shutdown of almost all services on WordPress.org, the open source project site that’s the home of the software, plugins, and the WordPress community, but was unclear on when the shutdown would end.  This move sharply increases the uncertainty surrounding WordPress, IDC said. “My sense is that many enterprise WordPress administrators will think twice about continuing to use the software under these circumstances,” said IDC Research Manager Michele Rosen. “It’s such a shame to watch a leader in the open source community repeatedly sabotage his own project.” “At this point, I have real concerns about the impact of Matt Mullenweg’s words and actions on the overall image of open source software,” she added. “Even if he feels that WP Engine’s actions are unethical and the court is wrong, his actions are clearly having an impact on the WordPress ecosystem, including his own business. It seems self-destructive.” To put this move into context, the shutdown only directly impacts WordPress.org, whereas most enterprises using Automattic’s WordPress are leveraging WordPress.com, the commercial hosting site. But given the ripple effects across all of WordPress, it is likely that enterprise users would also be impacted. “The WordPress CMS is licensed under the GPL, so it is permanently available for free. However, a lot of WP’s value comes from themes and plugins,” Rosen said. “My understanding is that in some cases, the wordpress.org URL is hardcoded into WordPress, which can make it difficult or impossible to update your themes and plugins if they haven’t been added to the directory. It really depends on the particular website’s configuration.” Hopes to restart ‘sometime in the new year’ The Mullenweg statement started off innocuously enough, saying that the WordPress.org team will take some time off for the holidays at the end of the year. But it turned unsettling when it raised the possibility that they may not reopen at all in 2025. “In order to give myself and the many tired volunteers around WordPress.org a break for the holidays, we’re going to be pausing a few of the free services currently offered. New account registrations on WordPress.org — clarifying so press doesn’t confuse this: people can still make their own WordPress installs and accounts,” the statement said, adding that service pauses will also include “new plugin directory submissions, new plugin reviews, new theme directory submissions and new photo directory submissions. We’re going to leave things like localization and the forums open because these don’t require much moderation.” But after mentioning his ongoing legal struggles with WP Engine, Mullenweg said “I hope to find the time, energy, and money to reopen all of this sometime in the new year. Right now, much of the time I would spend making WordPress better is being taken up defending against WP Engine’s legal attacks.” Shutdown may hurt WordPress Peter Zeitsev, the founder of Percona, an open source database software vendor, said that if the shutdown continues through all of 2025, “this will stifle the development of WordPress — no new user accounts, no new plugins published, etc. This could also spark the creation of an alternative hub to wordpress.org, one that would be truly operated in the interest of the [open source] community.” Zeitsev said that he fears that there will be meaningful enterprise impacts if the shutdown continues. “Many WordPress users do not really interact with WordPress.org at all, but some commercial enterprise users can also rely on WordPress.org functionality, and they can be impacted,” he said. Asked how this move will help WordPress.org, Zeitsev thinks it likely won’t, and that it might end up hurting them.  “It might be that [Mullenweg] thinks there will be public/community pressure on WP Engine and the court to take his side, but I feel it will be seen as the opposite. Matt has been a wonderful steward of the WordPress community for so long, so governance and ownership of WordPress.org were not thought about,” Zeitsev said. “Now things have changed, and commercial and community players in the WordPress space will be thinking about how much authority Matt personally has, and whether or not they can trust him to operate the ecosystem they invested so much in, in a way that reflects its interest.”

  • Arm awaits verdict in high-stakes licensing suit against Qualcomm

    Arm is waiting to see if it has won a battle over licensing of its microprocessor designs to Qualcomm that has cast doubt over the immediate future of some of the chip maker’s products. The jury in the US District Court for the District of Delaware spent the week listening to arguments in the protracted and increasingly rancorous licensing dispute between Arm and Qualcomm and all that’s left is to hear their verdict. The verdict, expected on Friday, could be hugely significant, not only for the parties involved but for the maze of other companies that have built their product development around their technology. It’s an extraordinary clash between companies that until as recently as 2021 seemed like firm allies. The legal case started with Qualcomm’s 2021 acquisition of Nuvia, designer of the Phoenix datacenter chip, which used Arm’s v8.7-A instruction set. Under Qualcomm, the Phoenix was reinvented as the Oryon chip, the CPU core of a more general microprocessor used inside the company’s Snapdragon system-on-a-chip (SoC). Importantly, the royalty that Qualcomm agreed to pay under its Architecture License Agreement (ALA) with Arm was lower than that of Nuvia. Qualcomm believed this more favorable deal should apply to Nuvia development going forward because most of its subsequent Snapdragon development was done after the acquisition. Arm disagreed and argued that Qualcomm should pay the rate agreed with Nuvia. According to court testimony by Arm CEO Rene Haas this week, the lower royalty would cause a drop in revenue of $50 million. Failing to reach an agreement with Qualcomm, the company decided to sue, the first time it has taken such action against a customer since its founding in 1990. This is where things became a bit muddy. Why did Arm decide to sue over a relatively small sum, and why did Qualcomm refuse to concede? This week in court a wide range of arguments and counter arguments were laid out, mostly that each company believed the other was trying to sabotage its business. Make Qualcomm great again As it attempts to diversify away from relying on mobile chips, Qualcomm’s Snapdragon SoC platform is seen as critical for its future. This, it hopes, will allow it to take on Intel and AMD in the general microprocessor market while integrating the new-fangled AI capabilities important to the PC sector. In October, Arm cancelled Qualcomm’s license to the Nuvia ALA. It also demanded the destruction of Nuvia designs developed prior to the merger. Clearly, a verdict in favor of Arm would put Qualcomm in a tight corner, and also a who’s who of tech companies — Microsoft, Acer, Asus, Dell, HP, Lenovo, and Samsung — currently using Qualcomm’s Snapdragon designs. This week, Qualcomm put forward an alternative view to explain Arm’s motivations. According to Qualcomm’s lawyers, Arm harbors ambitions to develop competing chips of its own, making it a direct competitor to Qualcomm. Evidence for this remains circumstantial, but to back this up Qualcomm claimed that Arm at one point misled it into disbanding its development team. Stop being cheap A difficulty for outsiders is untangling exactly what is really at issue and whether there’s more to this than meets the eye. According to Arm it’s about licensing agreements and the fees that arise from them. It believes Qualcomm used its IP in Nuvia-originated IP and should pay what Nuvia agreed and stop being cheap. Qualcomm’s argument seems to be that this is a shakedown. And yet there seem to be deeper currents. Perhaps they see each as competitors in the longer term, and the battle is competitive jockeying. Notably, Qualcomm was a major opponent to Nvidia’s proposed 2021 takeover of Arm, abandoned in the face of regulatory hurdles, and even suggested investing in the UK company. For its part, Arm upset Qualcomm by contacting dozens of its customers to inform them of the termination of the Nuvia license. Each round of conflict deepened the antipathy. It’s the sort of dispute that happens all the time in the tech industry, a sector built on patents and cross-licensing of IP. But what was highly unusual about this dispute is that it wasn’t resolved without going to court, a hugely risky situation for both parties should they lose. On the surface, it has never been a battle of equals: Qualcomm’s annual revenue is 10 to 15 times that of Arm’s. That said, since Arm listed on the New York Stock Exchange, its value has soared, bringing its market capitalization much closer to that of the US company. Arm is important for its size and Qualcomm is large and ambitious. Each would like the other’s crown. Both are angry. What’s not yet clear is whether the verdict of a Delaware courthouse, including outright victory, will deliver what either company wants.

  • Apple in the enterprise: highlights and expectations as 2024 winds down

    Apple has had a busy year in enterprise tech. Apple Intelligence, spatial computing, the war to protect the user experience against excessive regulation, security, privacy and continued improvements to Apple Silicon and valuable OS improvements for enterprise deployment have occupied much of its time. With this in mind, it’s a good time to speak with Apple device management and security leaders from Jamf, Kandji, Jumpcloud, and Fleet to find out what mattered most in 2024, and what they expect in 2025. Fleet: Crowdstrike was important — to Apple I spoke with Fleet CEO Mike McNeil. Fleet is an open-source MDM provider that now supports iPhones, iPads, Macs, Windows, and Linux devices. In 2024, what were the three most important Apple-related moments for enterprise users? “One of the most significant Apple-related events occurred despite not directly affecting Apple itself. This was the CrowdStrike out(r)age.” “Apple’s ongoing innovation with VisionOS not only challenges businesses to think creatively and find innovative ways to work but also enhances accessibility in the workforce. “Apple’s first release of AI capabilities, allowing users to access them without privacy violations or security issues, is a pretty significant milestone. It’s like the promise of Siri is finally coming true.” Looking ahead to 2025, what do you expect will be the biggest concern(s)/challenge(s) for Apple in the enterprise?  “As more organizations enroll more personal devices and BYOD programs, the attack surface for adversaries expands significantly — meaning, if you manage to pop one employee’s phone, you can now access whatever they could on their phone,” McNeil said. “Consequently, people who manage devices need to invest more in preventing both traditional malware-based attacks and sophisticated social engineering tactics.” What do you think enterprise users most need from Apple that it does not yet provide? “A comprehensive and robust declarative management framework that enables devices to maintain a known good state irrespective of their network connectivity or environmental conditions. “Apple would be very well served by investing more in getting people to adopt existing features rather than adding more product managers and names for slight variations of the same things.” How do you see the future of Apple in business across the next 12 months? “Apple is such an amazing company. We are only going to see more and more Macs in the enterprise this year, as user choice programs and Bring Your Own Device (BYOD) programs evolve and become the standard practice rather than an exception. With Managed Apple IDs catching on, we’ll see more secondary computing devices like Apple Watch and Apple Vision Pro in enterprise environments. Jumpcloud: Identity, security, and AI I got the following thoughts from Joel Rennich, senior vice president for product management at Jumpcloud. The company earlier this year published survey data that shows a big switch in favor of using Apple devices in the enterprise. They expect this to continue. In 2024, what were the three most important Apple-related moments for enterprise users?  “The introduction of Apple Intelligence — not so much in the sense that it will change the world, although it might, but more so in how it’s challenging Enterprise IT departments on how to respond to a new way of doing AI. With Apple’s use of on-device and Private Cloud Compute processing, a new dimension has been added to thinking about how to engage with AI with sensitive data. “Changes to how Managed Apple Accounts, formerly known as Managed Apple IDs, are created and used. Beyond a name change, MAAs have become a lot more functional to the point where most enterprises should be able to start using them. With the introduction of OpenID Connect Federation (OIDC) and System for Cross-Domain Identity Management (SCIM) flows to Apple Business Manager — and giving organizations a lot more control over how MAAs are created in the first place — I expect adoption of Apple accounts to go up significantly. There’s still more work to be done, and organizations will still get annoyed by some of Apple’s insistence on being Apple, but most IT departments will be able to make good use of the changes today. “While this one isn’t entirely of Apple’s making, they are certainly championing the use of passkeys across the board. The speed at which passkeys have taken over OTP and push as MFA or as full on authentication has been astonishing. If you’ve never used a passkey on your iPhone to sign in to a website on your PC, you should run, not walk, to experience that. It’s a simple thing, using a QR code with some Bluetooth help, but the security underlying all of this and the general ease of use of the process is astounding.” Looking ahead to 2025, what do you expect will be the biggest concern(s)/challenge(s) for Apple in the enterprise?  “While there are a number of global threats and other issues that impact Apple as much as other vendors, the biggest challenge for Apple in the enterprise is Apple itself. This is the same as it has been since Apple started making inroads into enterprise with the original iPhone. The aspects that make Apple great in the consumer space are many times inherently at odds with what enterprises are looking for, and in most cases Apple refuses to compromise on aspects like user privacy and experience. “I don’t expect Apple to change much here. As it continues to expand its enterprise offering, customers will consistently ask for…even more controls and abilities to take away from the experience end users expect from Apple products.” What do you think enterprise users most need from Apple that it does not yet provide? “Apple has made real strides with their Platform SSO functionality. However, it still doesn’t do the most basic function that enterprises are asking for, which is the automatic creation of the first new user on the system. Instead, customers still have to cobble together a combination of a number solutions to achieve this. It’s clear that Apple was intending PSSO for a different set of problems — the establishment of a SSO session from a user login — but customers still need this functionality.” “[Users also need] a consistent method to enforce system updates. Apple keeps almost getting this right, but then missing something important. While Declarative Device Management can help, there’s still a lot of consistency in the process that’s lacking. This is a serious miss for Apple as they control the entire chain here.” How do you see the future of Apple in business across the next 12 months? “Apple will do fine. With the recent refresh of almost their entire hardware lineup to the M4 and consistent improvements to the software, Apple will continue to grow incrementally in the enterprise space. Mobile will still be the biggest reason that enterprises need to ensure they understand what Apple is doing, but solving for mobile pretty much ensures a good experience for any Mac users. “Apple devices will continue to be at the upper end of the hardware quality spectrum and the MacBook Air will become even more attractive with the M4 chip and the price points staying low. The Apple Vision Pro won’t break out into the mainstream in 2025, but Apple will continue to refine, and some developers will continue to work with it as they look for a compelling reason to make VR/AR more commonplace.” Kandji: Device management, spatial computing, and AI Weldon Dodd, senior vice president of global partnerships at Kandji made four substantial predictions for the coming year, supplementing his expectations around enterprise deployment of Apple-supporting AI from earlier in 2024.  Hybrid work will drive innovation in device management: “The hybrid work model will hit a tipping point, as employers push for more in-office presence while employees increasingly demand flexibility. This growing divide will catalyze innovation in device management. Many companies have already invested in streamlining onboarding and remote support, but now the challenge will be adapting those systems to also serve in-office environments. The key will be prioritizing automation and efficiency, which reduces the need for manual fixes and enhances the user experience across all work settings. As businesses navigate this tension, the future of device management will focus on creating seamless and flexible solutions that balance both employee autonomy and the need for in-person collaboration.” Spatial computing becomes (more) mainstream: “Apple Vision Pro will continue to evolve in 2025, becoming the more accessible productivity-focused tool that Apple has always wanted. Apple is expected to make the device more affordable, widening its appeal to consumers, while also maintaining its strength in workspaces — especially with the recent software updates that allow for ultra-wide displays and seamless Mac integration. “This shift could change how consumers interact with their devices, bringing spatial computing closer to the mainstream. In addition, rumors of a new Siri-powered ‘kitchen device’ suggest Apple aspires to make daily life even more convenient with smart, hands-free solutions that leverage the growing capabilities of Apple Intelligence. Together, these innovations will drive deeper integration of Apple’s ecosystem across both personal and professional spaces.” Businesses will use proprietary LLMs and RAG to unlock their own data: “We are going to see a big shift as businesses start using Retrieval-Augmented Generation (RAG) and LLMs with their corporate data. Rather than relying solely on third-party models like OpenAI, companies will begin asking these models more specific questions about their business, such as, ‘Is there anomalous behavior happening on this device we manage,’ or ‘What does this data tell me about our device management security?’ “By connecting LLMs with internal data, businesses will be able to get answers that aren’t just based on general world knowledge, but are much more tailored to their needs. As companies make this move, they’ll also need to pay close attention to data governance and privacy, especially as regulations like GDPR implement stricter guidelines regarding the handling of customer data. If done right, this approach could unlock valuable insights, but businesses must balance the power of AI with well-established data practices to keep afloat.” Apple’s M4 Chip will enable on-device AI: “Apple’s M4 chip will make on-device AI the new standard, enabling more AI processing to happen directly on devices rather than relying on the cloud. For consumers, this shift means faster, more personalized experiences with greater privacy. This is because less data will need to be shared or stored remotely. For businesses, the impact could be substantial, particularly related to Apple-managed accounts, making it easier to deliver tailored services. “And for the business user that requires top level speed and performance — think video editing, software deployment or AI development using LLMs — the M4 is going to be untouchable by the competition.” What Jamf sees coming… A veteran of the Apple device management space, Jamf also focused on AI and the part it will play in the coming year. The company recently introduced a host of new tools for Apple device management and deployment. “With generative AI quickly becoming a pervasive fixture in the technology landscape, businesses are reacting with catch-all policies to restrict usage and control how sensitive information and intellectual property flows outside the organization’s data protection boundary,” said Michael Covington, vice president of portfolio strategy. “For many, this means blanket policies forbidding the use of AI until reviewed by an oversight board. “While oversight is good, it can significantly delay the adoption of useful tools if the process is not streamlined to allow for timely decision-making. The recent release of Apple Intelligence serves as a good case study on how ‘AI’ keywords can trigger restrictive business policies, despite an implementation that keeps private data on-device and includes controls to govern the use of third-party AI models. “In order to enable business leaders to more effectively cope with the onslaught of ‘AI-enabled’ tools — and to minimize an oversight bottleneck — the industry will need to develop a set of foundational rubrics to guide in more timely assessments of AI technologies. As a result, I predict we will see a renewed focus on data classification labels, a better understanding of AI processing locations, and a demand for confidentiality assertions from vendors as private data traverses their infrastructure. “As the industry transitions to an application-driven phase of AI, it is imperative that organizations be equipped to make thoughtful and timely decisions about how the technology can be used responsibly to drive business objectives.” “As genAI becomes demystified, the true effectiveness and value of solutions for enterprises will become clearer,” said Jamf CIO Linh Lam. “(Many) companies quickly entered the genAI market over the past year or two. It’s a crowded space that can easily overwhelm even leaders of technology companies who are looking to select the right genAI solution for their businesses. In 2025, while the hype cycle will continue to evolve, we’ll see the more effective solutions surface and more customers focusing on solutions that bring the most real value to their businesses. “As with any ‘hot new tech’ on the block, the buzz around this latest emerging technology will start to calm, and we’ll start to see genAI mature. We’ll start to see what value these tools can provide for businesses, and which perform better than the others. It’s going to be a year of cutting through the noise, and those who can break through that will be the companies that stick around for years to come.” You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon, and MeWe. 

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