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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • AWS has become the latest enterprise player in the Mac space, offering up Mac minis in the cloud to developers seeking cloud-based infrastructure.The times, they are a-changing Amazon’s "Mac mini as a service" is available now, reflecting Apple's continued growth in enterprise computing. It marks the first time AWS has offered to run macOS on demand in the cloud and can be scaled, accessed on a pay-as-you-go basis and lets developers access dozens of additional AWS services.To read this article in full, please click here

  • Ready or not, here comes Windows as a Desktop-as-a-Service (DaaS) for all users in the forthcoming Microsoft Cloud PC offering.I've been predicting that many of us would soon be using Desktop-as-a-Service for a long time now. I can give you an approximate date now. By May 2021, most of you will be able to run Windows from Microsoft's Azure cloud using Cloud PC.Of course, you've long been able to run Windows remotely. Citrix Systems, after all, starting back in 1989 made a multi-billion dollar business from offering just such services. Microsoft has been moving towards a subscription, Desktop-as-a-Service (DaaS) model for more four years. Recently, Microsoft released Microsoft 365 and Windows Virtual Desktop (WVD).To read this article in full, please click here

  • As Apple’s major Mac event looms, more information concerning Microsoft’s cunning plan to let Apple devices run Windows leaks…, and it looks as if it’s all in the cloud.Microsoft Cloud PC As has been previously reported, Microsoft is developing a virtualized windows experience called Cloud PC. This turns whatever system you are using into a thin client that can access remote Windows desktops and software, including Microsoft Office.To read this article in full, please click here

  • IBM plans to dedicate itself to hybrid cloud, AI, quantum computing, and mainframe technologies, and is breaking out its $19B Managed Infrastructure Services group in order to do so.