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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • While blockchain may have moved beyond the proof-of-concept phase this year and into limited production systems, that doesn't mean companies watching from the sidelines should plow ahead with their own deployments.To read this article in full, please click here(Insider Story)

  • Microsoft is dangling three years of additional support in front of customers running Windows Server 2008 or SQL Server 2008 if they move the servers' workloads to Redmond's cloud-based Azure.SQL Server 2008 -- and its follow-up, SQL Server 2008 R2 -- exit support July 9, 2019, or less than a year from now. Windows Server 2008 and Windows Server 2008 R2 will be retired from support about six months later, on Jan. 14, 2020. After those dates, the server software will not receive security updates, leaving them vulnerable to attack by hackers exploiting unpatched security flaws.[ Related: The best places to find Windows 10 ISOs] In an effort to entice customers to move to the cloud, Microsoft last week said it will provide three additional years of support to Windows Server 2008 and SQL Server 2008 when those systems' workloads are migrated to Azure virtual machines or Azure SQL Database Managed Instance, respectively. (The latter is a new service set to debut in the fourth quarter.) Windows Server 2008 and 2008 R2 workloads transferred to Azure will receive fixes for vulnerabilities rated "Critical" or "Important," until January 2023; SQL Server 2008 and 2008 R2 will get the patches for bugs designated as "Critical," with the end of extra support coming in July 2022.To read this article in full, please click here

  • The EU's General Data Protection Regulation (GDPR) is widely expected to limit the amount of data companies can use for data mining, but new research suggests that it will actually be a boon for the FinTech industry.One result of the GDPR is that businesses will have access to honestly sourced data from consumers using a transparent opt-in model, which will be a rich source of information for discovering user patterns in large datasets, according to the report from Juniper Research.To read this article in full, please click here

  • While we all resent that Apple provides just 5G of free iCloud storage space, no matter how many of its products you own, most Apple OS owners use the online service. Here's a few little things it does that might make life a little easier.Lost and found again If you accidentally delete a file, contact, bookmark or calendar item from iCloud you can easily find it and restore it using iCloud online. Visit www.icloud.com and login with your Apple ID. Then tap the Settings icon, and scroll down the page to the Advanced area. Once there, you can choose to Restore Files, Contacts, Calendars and Reminders and Bookmarks. The process can take a few minutes, and you may be surprised at some of the files you find still available to you there – don’t wait too long, as files are kept here for only 30-days. When you find the item(s) you are looking for, just tap the checkbox and hit Restore.To read this article in full, please click here