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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • Hear ye, hear ye, my fellow Google Docs denizens: Have I got just the treat for you.It's a clever new system of next-level shortcuts you can add into the Google Docs website — shortcuts that go beyond the basic options already built into the service and give you a more Slack-like, command-line-driven method of performing advanced actions. I've been using 'em myself for a couple days now, and lemme tell ya: They totally change the way you use Google Docs — for the better.The shortcuts come courtesy of a tasty and relatively new little Chrome extension called gSweets. The way it works is simple: You just add the extension into your browser, and the next time you open up a document in Docs on your computer, you'll see a snazzy new gray prompt at the beginning of every new line.To read this article in full, please click here

  • If you've known me for long, you know I'm not a fan of those hollow, wide-reaching predictions people love to make this time of year (well, with one noteworthy exception). But trends — now, trends are something I can get behind. Trends are less about pretending to have some manner of magic crystal ball and more about observing genuine patterns and big-picture shifts over time.And when it comes to Google and the start of 2021, whoo boy, have we got a budding trend worth talking about right now. It's something that gets at the very heart of Google's business, its ambitions, and its plans for connecting with us as customers and users of its various products and services.To read this article in full, please click here

  • A range of Google services, including Gmail and Google Docs, were unavailable to customers for more than a half hour Monday morning due to an outage. The services have now been largely restored and are available for most users, Google said.Users across the world were unable to access the gamut of Google’s productivity and collaboration tools, which also include Google Calendar, Sheets, Meet and Chat. Customers in Europe appeared to be the hardest hit, according to the Down Detector website, with the outage occurring around lunchtime for those in the UK; users on the U.S. east coast also faced disruption just as the work day was getting started.To read this article in full, please click here

  • At a time when procuring on-prem infrastructure and personnel seems more daunting than ever, organizations are increasingly turning to multiple clouds to provide just the array of functionality they need.