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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • Google's Chrome OS is one of the world's most misunderstood computing platforms. Chromebooks are foundationally different from traditional PCs, after all -- and consequently, there are a lot of misconceptions about how they work and what they can and cannot do.Since people are always asking me whether a Chromebook might be right for their needs, I thought I'd put together a quick guide to help any such wonderers figure it out. Whether it's you or someone you know who's curious, the following three questions should help shed some light on what the platform's all about and for whom it makes sense.1. Do you spend most of your time using the web and web-centric services? Think carefully here, as the answer might surprise you: What do you do most often on a computer?To read this article in full or to leave a comment, please click here

  • With more than 35 years of health IT experience, UC Irvine Health CIO Chuck Podesta has witnessed the dramatic evolution of IT as well as the impact that technology has had in transforming medical operations and patient care. That said, Podesta believes the healthcare industry still lags in certain areas, particularly in its adoption of cloud computing and its efforts to develop effective, efficient partnerships with vendors. As a frequent speaker at national conferences, Podesta offers strategies to bring health IT to its next level while at the same time developing strategies that advance the effectiveness of his own organization's technology. Here, he shares some of his insights and ideas:To read this article in full or to leave a comment, please click here

  • Microsoft really, really wants to own all of your office work, so it keeps finding new tools it hopes you will add to your Office 365 portfolio. (All require an Office 365 account to use.) The latest is today’s announcement that its Microsoft Planner mobile app is now available for iPhone and Android phones. Microsoft said on its Office Blog  that current Planner users can use this companion app to view and update their plans on the go. To read this article in full or to leave a comment, please click here(Insider Story)

  • I have been fascinated with the idea of a personal voice assistant since the day Amazon made their Echo devices available. Once in awhile I come back to it, try to write another skill, see what is new. I published a couple of articles on the topic. I struggle to find a good use case for a business application. A lot of it has to do with technical limitations.On February 23, 2017, Amazon published a blog post celebrating over 10,000 skills. The good news is that this is a three-fold increase since September of 2016. The bad news is that the majority of the skills are solutions in search of problems.To read this article in full or to leave a comment, please click here