Market Insight
Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.
Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.
Typical projects include:
- Identifying target market segments
- Designing Service Portfolios
- Designing Application and Services Features
- Developing Value Proposition and Messaging for each customer segment
- Analyzing competitive alternatives and determining best practices
- Designing Activation Programs
- Building process to reduce churn, build loyalty and measure Customer Lifetime Value
- Improving the User Experience
We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:
- Cloud Service Providers ( CSPs)
- Web Hosting Providers
- Communication Service Providers
- ISVs and Automation Providers
- MSPs and IT Channels
Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.
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News
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Is it time to move to hosted Exchange? Considerations for IT
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How Apple's iCloud Drive works — and how to use it
iCloud Drive is Apple’s essential connection between all your devices, Mac, iPhone, iPad, even your Windows PC.While the cost of storage seems expensive in comparison to other online storage services, its advantage is that it works natively across all your devices.You can use it to maintain access to all your documents and other items across your Apple devices, Macs, iPhones, and iPads. It also works with Windows using an application. Better yet, it works to ensure all your items are up to date across all your devices.You need to be running iOS 13 or later or macOS Catalina or later on your iPhone, iPad, or Mac. A PC must run Windows 10 to access iCloud for Windows.To read this article in full, please click here
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How Azure Active Directory helps manage identity for remote users
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