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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • The co-creator of Facebook's Libra says that once the blockchain-based digital currency is launched users' social media information – and financial data tied to the stablecoin – will not be connected in any way.Christian Catalini, the head economist at Calibra, the Facebook subsidiary in charge of the launch of Libra and its associated online digital wallet, said that from the beginning the plan for the cash-backed cryptocurrency was to profit from advertising and not the sale of private data.To read this article in full, please click here

  • Zoho has overhauled its cloud-based file management platform, placing greater emphasis on team collaboration and offering a single repository for documents across its portfolio of apps.The company, which sells a range of office productivity and line-of-business applications, has offered Zoho Docs as its main file management tool for storing and accessing documents such as spreadsheets or presentations, similar to Google Drive, Dropbox or Microsoft OneDrive.[ Related: 6 tips for scaling up team collaboration tools ] Although Zoho Docs included sharing capabilities, it was aimed more at individual users. With the launch of WorkDrive this week, Zoho wants to make it easier for colleagues to collaborate on documents created in its Office suite of tools: Writer, Sheet and Show. To read this article in full, please click here

  • Today, at Microsoft Ignite 2019, Microsoft unveiled Project Cortex (final name to be announced in the first half of 2020), a new service in Microsoft 365 that uses AI to shape organizational data and organize it into shared topics like projects and customers. This announcement represents a glimpse into the future of knowledge management software – a big step in a vision that began in the 1990s when enabling technology first started to address this critical organization need.To read this article in full, please click here

  • A new specification to allow businesses to create blockchain-based tokens for international trade and finance has been published – and businesses have already tested digital money based on it for cross border payments and settlement.The Token Taxonomy Framework v1.0 (TTF) was developed by more than two dozen businesses and overseen by the Enterprise Ethereum Alliance (EEA). Its goal: give  businesses and developers access to a set of reusable, cross-industry components to create usable tokens.To read this article in full, please click here