Edge Logo Metro

Market Opportunity Breakdown.jpg

Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

Related White Papers and Briefings - Register to access

  • Metro 1
  • Metro 2
  • Metro 3
  • Metro 4
  • Metro 5
  • Metro 6
  • Metro 7
  • Metro 8
  • Metro 9
  • EdgeHybrid

News

Computerworld
  • 15 Alexa skills for the enterpriseImage by IDG, Amazon.comAlready at work in millions of homes, Amazon’s Alexa virtual assistant is now ready to play a role in the enterprise.While Amazon expects the move will lead to the creation of new Alexa ‘skills’ or voice commands specifically for businesses, there are already plenty that can help you with your work, whether you’re a developer, an admin, or just looking for some help with business analytics or your to-do list.To read this article in full, please click here

  • This year, blockchain testing programs will evolve from pilot tests to real-world platforms, and supply chain management is among the industries the distributed ledger technology is set to disrupt.On Tuesday, Maersk and IBM announced a joint venture to deploy a blockchain-based electronic shipping system that will digitize supply chains and track international cargo in real time. [ Related: The top 5 problems with blockchain ] The new platform could save the global shipping industry billions of dollars a year by replacing the current EDI- and paper-based system, which can leave containers in receiving yards for weeks.To read this article in full, please click here

  • Maersk and IBM today announced a joint venture to deploy a blockchain-based  electronic shipping system that will digitize supply chains and track international cargo in real time.The new platform could save the global shipping industry billions of dollars a year by replacing the current EDI- and paper-based system, which can leave containers in receiving yards for weeks, according to the companies. [ Related: The top 5 problems with blockchain ] Blockchain will enable a single view via a virtual dashboard of all goods and shipping information for all parties involved, from manufacturers and shippers to port authorities and government agencies.To read this article in full, please click here

  • From Cisco's plans for intent-based networking to SD-WAN, IoT and 5G pilot programs, the networking industry is growing and changing by leaps and bounds. Here's what's likely to be top of mind in the industry this year.