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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • Wells Fargo & Company this week announced plans to pilot an internal settlement service using a homegrown cryptocurrency backed by fiat money, starting with the U.S. dollar.Wells Fargo Digital Cash, which will run on the bank's first distributed ledger technology (DLT) platform based on the R3 Corda Enterprise blockchain specification, will enable internal book transfers of cross-border payments within the bank's global network. It will also allow bank's international locations to exchange that digitized money among themselves.The world's fourth-largest bank said it has already successfully tested the technology between U.S. and Canadian accounts using U.S. dollars. Additional currencies will be considered after the pilot, according to a spokesperson.  To read this article in full, please click here

  • Atlassian today added new pricing tiers for its cloud products, including free and premium options for Jira Software and Confluence. The Australian company hopes the free editions, in particular,  can entice new customers onto its cloud services. Entry-level versions of Jira Software, Jira Service Desk, Jira Core and Confluence will be available at no cost “in the coming months” said Atlassian. The free version of Jira Software and Confluence will be limited to 10 users; Jira Service Desk will be limited to three. File attachments are limited to 20MB, with a 2GB file storage limit for the free versions. And free-tier users will only have access to community support, as opposed to the Standard support package, which offers access to the Atlassian support team during working hours.To read this article in full, please click here

  • When Facebook launches its cryptocurrency Libra in 2020, it will need a public-facing blockchain network for consumers who purchase items using digital wallets and a private blockchain network for the banks backing the new digital currency.The concept of setting up "hybrid blockchains," where one is public or consumer-facing and the other is permissioned for corporate transcations behind the scenes, is expected to become a mainstay as the business of blockchain matures.Calibra, Facebook's digital wallet, will store Libra, Facebook's digital currency. A Facebook user would download the Calibra digital wallet application, purchase the Libra digital currency through a private financial network, and then perform peer-to-peer digital money transfers through Calibra as a stand-alone app. A user could also do the same thing through Facebook's most popular, public communication platforms: WhatsApp and Messenger.To read this article in full, please click here

  • Hedera Hashgraph, an electronic public ledger developed for corporate use, launched its mainnet beta today, allowing developers to create an account and build decentralized applications (dApps) for it.The distributed ledger technology (DLT) is a direct competitor to blockchain distributed ledgers such as Ethereum and Hyperledger, and claims it can outperform traditional financial and business networks. [ Read the Download: Beginner's guide to blockchain special report ] "There is no direct equivalent to Hedera Hashgraph today," said Martha Bennett, a principal analyst at Forrester Research. Hedera is potentially competing with public networks and all the enterprise DLT frameworks (such as Hyperledger Fabric & Sawtooth, R3 Corda, and others) and their commercial providers, which include AWS, IBM, Microsoft, Oracle.To read this article in full, please click here