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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld

  • The new Lenovo connected PC and Workspot: Closing in on a cloud desktop future

    Editor's note: Most of the vendors mentioned are clients of the author.If you’ve been following me, you know I believe we’re quickly moving to a cloud-based desktop and a solution that better combines what we once had with terminals and what we currently need in terms of desktop control and performance. But until now, getting a demo on my hardware to see if latency problems can be addressed has been problematic. [ Related: Remote working, now and forevermore? ] This week, Workspot offered me access just as I received the latest connected PC notebook from Lenovo – the Flex 5G. It’s the closest to what is likely the ideal mobile cloud client short of a dedicated device. To read this article in full, please click here

  • CIO Think Tank: Setting the multi-cloud agenda

    How can enterprises handle the complexity of multiple clouds — and reap unprecedented benefits? In a series of virtual roundtables, 30 IT leaders articulated the challenges and delivered insightful recommendations.

  • 15 hot tech skills getting hotter -- no certification required

    Employers are apt to invest more often in cash premiums for noncertified tech skills compared to certifications. Here are a few they’re coveting the most now and going forward.

  • Why AMD’s energy efficiency milestone is important to the emerging cloud desktop

    AMD this week announced it had exceeded its goal to increase energy efficiency 25-fold by 2020.  Called the 25x20 goal, it has been a driving force for the company for most of the last decade and explains why cloud providers like Google have begun to favor AMD processors. But the real importance will show up as we move to universal VDI or what I call the emergence of the cloud desktop market and products like Virtual Windows, which have been particularly helpful during the COVID-19 pandemic. To read this article in full, please click here

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