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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • Google's Chrome OS is one of the world's most misunderstood computing platforms. Chromebooks are foundationally different from traditional PCs, after all — and consequently, there are a lot of misconceptions about how they work and what they can and can't do.Since people are always asking me whether a Chromebook might be right for their needs, I thought I'd put together a quick guide to help any such wonderers figure it out. Whether it's you or someone you know who's curious, the following three questions should help shed some light on what the platform's all about and for whom it makes sense.To read this article in full, please click here

  • Megamenu navigation for SharePoint was announced to great applause at the Microsoft Ignite conference in September 2018. In a blog post on January 30, Mark Kashman (senior product manager at Microsoft) announced that megamenu navigation will be deployed to Targeted Release customers by the end of February 2019 and to all Office 365 production customers by the end of March. Megamenus have already arrived in my personal tenant, and there are definitely some things you will want to think about before you go mega crazy!To read this article in full, please click here

  • The Linux Foundation's blockchain initiative – Hyperledger Project – has created a set of developer tools to allow the creation of supply chain-specific applications running atop the distributed ledger technology (DLT).The Hyperledger Grid project, as it's called, will initially offer businesses modular software and smart contract components to address problems such as tracking and tracing shipped goods, electronic certifications and bill of lading exchange.[ Further reading: What is blockchain? The most disruptive tech in decades ] "Supply chain is one of the most promising areas for blockchain use cases, and implementation of many of these use cases can benefit from capabilities which can be provided by a shared platform," the Linux Foundation said earlier this week. "This project will accelerate the development of blockchain-based solutions to cross-industry supply chain problems."To read this article in full, please click here

  • Seven major universities are working together to develop a digital currency network that solves blockchain's scalability and performance problems before public confidence in the technology erodes.Funded by a Swiss-based non-profit organization, the cryptocurrency application, called Unit-e, and its blockchain-based payment system is expected to launch in the second half of this year; if successful, it would surpass even mainstream financial networks like Visa's VisaNet in transactional capability.To read this article in full, please click here