Edge Logo Metro

Market Opportunity Breakdown.jpg

Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

Related White Papers and Briefings - Register to access

  • Metro 1
  • Metro 2
  • Metro 3
  • Metro 4
  • Metro 5
  • Metro 6
  • Metro 7
  • Metro 8
  • Metro 9
  • EdgeHybrid

News

Computerworld
  • CIO India's Yogesh Gupta talks with Danielle Di Masi, Digital communications & marketing strategist, about digital adoption and human and technology balance.

  • CIO India's Yogesh Gupta talks to Arvind Gupta, Co-founder, Digital India Foundation, on how India is progressing on the path of digitization coupled with government initiatives.

  • An interesting result popped up when I searched for RStudio cloud this morning: RStudio.cloud from RStudio itself."Kick the tires to your hearts delight - but don't plan on taking a cross-country trip just yet," the service warns on its home page.I logged in using my existing shinyapps.io account, which the home page advises to do. If  you don't use shinyapps.io, you can set up a new account there, or use Google or GitHub credentials. The opening screen lets you create a project: Screenshot at RStudio.cloud Page to create a project at RStudio.cloud.To read this article in full, please click here

  • One year after Oracle acquired the company he helped create, Evan Goldberg sits down to talk strategy.