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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • Microsoft surprised most of the tech and political world when it was awarded a 10-year, $10 billion contract from the U.S. Department of Defense for the Joint Enterprise Defense Infrastructure (JEDI) project to transform the military’s use of the cloud. Amazon, IBM, Oracle and Google had all been in the running, with Amazon thought to be the front-runner because it is the world’s largest cloud provider and had already built a cloud system for the Central Intelligence Agency.After Microsoft received the contract, plenty of people expressed the belief that President Trump had intervened to make sure Amazon didn’t win it, pointing to his constant criticism of Amazon founder and CEO Jeff Bezos, who also owns The Washington Post. Fueling the speculation was a book published by a speechwriter for former Defense Secretary Jim Mattis, which claimed that Trump wanted to freeze Amazon out of the contract.To read this article in full, please click here

  • As blockchain's hype cycle continues to befuddle many about its potential beyond  cryptocurrencies, businesses and governments are moving ahead with projects involving everything from digital identities to voting and supply chain tracking.Blockchain has slipped into the "Trough of Disillusionment" (see Gartner Hype Cycle), because it got ahead of its technical and operational maturity. As a result, interest has waned as most experiments and implementations failed to provide expected results.To read this article in full, please click here

  • Using blockchain and IoT tracking technology to trace the journey food takes from farms to grocery store shelves will "revolutionize" the food industry, reducing retailers' costs by streamlining supply chains and simplifying regulatory compliance, according to a new study by UK-based Juniper Research.The report said blockchain's immutable ledger, combined with IoT sensors and trackers, is key to creating a more efficient food recall process.Food fraud relates to mislabelled, diluted or substituted food and ingredients.To read this article in full, please click here

  • A cloud storage service first announced in 2015 that uses the decentralized, peer-to-peer architecture of blockchain to store encrypted data on the computers of users around the globe has unveiled its pricing model and production launch date.Storj Labs, which operates a beta storage service for developers, businesses and consumers, initially launched the Tardigrade Decentralized Cloud Storage Service in August. Today, it announced its Beta 2 release and pricing, taking aim at Amazon's AWS S3 cloud service with what it says is a more cost-effective and resilient approach.To read this article in full, please click here