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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • SAP is working with more than two dozen produce, pharmaceutical, tech and shipping companies on an automated blockchain-based supply chain tracking system that it believes will bolster visibility and ensure the authenticity of goods such as food and drugs.The software giant is piloting its SAP Cloud Platform Blockchain with 16 farm-to-consumer produce suppliers such as Maple Leaf Foods, Johnsonville, Naturipe Farms, Tate & Lyle and Natura. It says the service enables enterprises to build and extend business applications with SAP's MultiChain blockchain service, which was built using the open-source Hyperledger Fabric platform from the Linux Foundation.To read this article in full, please click here

  • Amazon Web Services is one of today's top cloud computing platforms, so certified cloud professionals will likely run into AWS at some point in their careers. It’s never too late to be prepared and learn the fundamentals of AWS cloud computing; this AWS Solution Architect Certification Training Bundle will show you how for $49.To read this article in full, please click here

  • Apple appears to be taking a small step to make it easier for enterprises to upgrade their clapped-out old legacy Windows systems in favour of new Macs.Easing the Windows pain The snag for Windows users upgrading to Macs has always been the challenge of bringing all the data across to the new system.Apple already offers its Windows Migration Assistant to make it easier to migrate, and now it seems it is about to improve this solution when it ships macOS 10.14 Mojave.To read this article in full, please click here

  • While the financial services and shipping industries have been quick to deploy blockchain, the healthcare industry could soon follow their lead as it looks to increase efficiency and security, reduce costs and expand services with the distributed ledger technology.To read this article in full, please click here