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Market Insight

Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    


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  • IBM and Apple announce new machine intelligence solutions that let developers deploy Watson and Core ML to create mobile, enterprise-grade AI apps.Apple and IBM: Learning on the job Apple and IBM have been working together for years, so the news is an extension of their existing relationship, which is putting Apple deep inside the new enterprise IT.Announced at the IBM THINK 2018 conference, the news means both companies are working together to combine their machine learning/artificial intelligence (AI) tech into something they are calling IBM Watson Services for Core ML.To read this article in full, please click here

  • One of the interesting launches this month was the Blade Shadow PC.  This offering out of France seems to provide the best current view of the likely future for desktop computing.  It isn’t yet the present for most of us and I’ll get to that, but it showcases what could be done in the cloud albeit with some impressive heavy lifting. Let’s talk about why we are moving to a cloud based personal computer model, what the Blade Shadow PC (kind of a cool name) currently provides, and where it falls short this week. The drive for cloud PCs The issues we all have to currently deal with are hardware migration (when you have to move from an old PC to a new one), software patching and updates, and adequate security in a world where threats are advancing faster than security software.  With the current model you own all of this and it is not only annoying it is dangerous.  The danger comes from the fact even companies are having trouble keeping up with new security exposures, those of us that work from home are mostly praying we aren’t targeted. To read this article in full, please click here

  • Even though some companies are hesitant to adopt G Suite, such cloud-based tools are on the rise in the workplace. Google estimates that 4 million businesses now use its productivity suite. If your company is one, we’ve got some ideas on how you and your colleagues can get the most out of the apps.To read this article in full, please click here(Insider Story)

  • IBM sees blockchain as much more than the foundation for cryptocurrencies like Bitcoin and wants the government to consider embracing it as a way of saving time, cost and risk.IBM is among a growing number of vendors offering blockchain as a service (BaaS), which allows enterprises to pilot the technology without massive capital expenditures related to onsite development and hardware.To read this article in full, please click here