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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • If you can determine the vitality of a platform within a sector by the activity it generates, then the appearance of new Apple in the enterprise-focused start-up, Fleetsmith, speaks volumes. I caught up with Zack Blum, CEO and co-founder, to see why he thinks the enterprise is Apple’s space today.Apple ‘raised the bar’ for enterprise IT Apple’s place in the enterprise is an iPhone success story, Blum observes.“In many ways, Apple formalized and standardized the introduction of mobile to the enterprise, going all the way back to the iPhone’s introduction in 2007, and the iPad, which debuted in 2010,” he said.To read this article in full, please click here

  • Blockchain distributed ledgers work by linking together a chain of electronic records, each inextricably tied to the one before it; each new set of entries or "blocks" is completed and time-stamped with a hashtag only after passing through a consensus process.The two most popular mechanisms or protocols for authenticating new entries on a blockchain and governing changes to the networks are Proof of Work (PoW) and Proof of Stake (PoS).[ Further reading: Bitcoin mining leads to an unexpected GPU gold rush ] As the name suggests, PoS consensus models enable those with the most digital coins (the greatest stake) to govern a cryptocurrency or business blockchain ledger. To date, however, the most popular blockchain-based cryptocurrencies – Bitcoin, Ethereum (Ether) and Litecoin – have used PoW as their consensus mechanism.To read this article in full, please click here

  • Everybody panic!Mary Meeker released her well-regarded Internet Trends Report this week. She said smartphone shipments grew by zero percent, the first time since smartphones existed that the market didn’t grow.And IDC says the smartphone market will remain sluggish into the foreseeable future.Some smartphone hopefuls have even had their hopes dashed in what has become a brutal and unforgiving smartphone market.To read this article in full, please click here

  • Corporate customers should lobby Microsoft to turn a temporary 24-month Windows 10 support lifecycle into a permanent fixture, according to Gartner Research analyst Stephen Kleynhans."Twenty-four months would be better for everybody," Kleynhans said.[ Further reading: How to handle Windows 10 updates ] More than a year ago, Microsoft formalized a twice-annual Windows 10 schedule for delivering feature upgrades, promising to support each upgrade for 18 months. A feature upgrade released in September 2017, for example, was to be supported with security patches and other bug fixes until March 2019.To read this article in full, please click here