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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • UK group editor, Scott Carey sits down with online editor Hannah Williams to discuss the rivalry between cloud storage giants Dropbox and Box, what the two platforms offer and how they are differentiating in the future.

  • I’ve been saying for a while now that Microsoft wants you to move from Windows on your desktop to Windows as a service. I’ve rarely gotten so little pleasure from saying I was right.In the last few weeks, Microsoft rolled out Windows Virtual Desktop (WVD). If you have a fast internet connection to an Azure region, you can run your desktop off Azure today.Maybe you’re OK with your business running on cloud-based Windows. I’m not.To read this article in full, please click here

  • In the past two months, I’ve had several people ask me a lot of different questions about problems that they were having in SharePoint online sites. Have you had these issues? Pages not showing up in search; News articles visible to some users, but not others; Confusion over which pages are news versus regular pages. Solving these issues is relatively easy – they are almost always because someone has forgotten to publish the pages they have edited. It’s a little easier to remember to Republish when you are on the page-making edits. But don’t forget, if you change metadata on a page from the Site Pages view, you are also unpublishing the page. So, you need to remember to republish pages every time you make an update!To read this article in full, please click here

  • Dropbox this week launched a collaboration hub designed to let users work together around a variety of documents, another step in the company’s evolution beyond cloud file-sharing into something more focused on productivity. The San Francisco-based company initially revealed plans for its revamped application –  now called Dropbox Spaces – in June, along with a new desktop app.  Spaces acts as a shared folder for teams that combines documents from a range of sources in one place, with the ability to chat with colleagues and assign tasks. The new-look Dropbox and desktop app also connects with various third-party video and text communication platforms.To read this article in full, please click here