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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • SAP has launched a supply chain tracking service based on blockchain that will enable drug wholesalers to authenticate pharmaceutical packaging returned from hospitals and pharmacies.The Information Collaboration Hub for Life Sciences will initially be used to trace the return of unused drugs to wholesalers, but SAP this week said it plans to expand use of the distributed ledger technology to include a broader range of pharmaceutical supply chain processes.[ Further reading: What is blockchain? The most disruptive tech in decades ] There are about 60 million pharmaceutical returns made to U.S. wholesalers annually, worth an estimated $7 billion.To read this article in full, please click here

  • A start-up firm claims its highly efficient distributed ledger protocol can address all the major problems facing blockchain networks, including being able to scale for global financial business by executing up to eight million transactions per second (TPS).The new blockchain protocol, called Devv, was unveiled and demonstrated at CES in Las Vegas last week.If the claims prove true, Devv would be able to compete with traditional financial networks in terms of scalability, be far less expensive to use and would address fraud, theft and privacy issues. Like many blockchain protocols, Devv is not just a peer-to-peer (P2P) database technology but also a digital currency or cryptocurrency called Devcash.To read this article in full, please click here

  • As far as computers go, Chromebooks are almost shockingly low-maintenance. Google's Chrome OS operating system updates itself silently and automatically — as do most of the core apps associated with the platform — and it doesn't get gunked up and slowed down over time, as traditional operating systems tend to do. There's no antivirus software to fret over, either, and little in the way of complicated settings or compatibility concerns. By and large, things "just work" — like, for real.To read this article in full, please click here

  • Blockchain offers enterprises a new method for transacting over a distributed, trusted network, but plugging the technology into existing databases, ERP systems and a client/partner base is no small task. And in many cases, it isn't even needed.To read this article in full, please click here(Insider Story)