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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • Employers are apt to invest more often in cash premiums for noncertified tech skills compared to certifications. Here are a few they’re coveting the most now and going forward.

  • AMD this week announced it had exceeded its goal to increase energy efficiency 25-fold by 2020.  Called the 25x20 goal, it has been a driving force for the company for most of the last decade and explains why cloud providers like Google have begun to favor AMD processors. But the real importance will show up as we move to universal VDI or what I call the emergence of the cloud desktop market and products like Virtual Windows, which have been particularly helpful during the COVID-19 pandemic. To read this article in full, please click here

  • Microsoft 365 now supports the ability to create intranet sites in multiple languages. You can create pages and news in a user’s preferred language, and you can show site navigation, the site title, and the site description in the preferred language. The process is relatively easy – but there are a few things you will want to make sure site owners and content authors know about prior to launching this great capability in your environment.How to create a multilingual site Please review Microsoft’s documentation and short video on how to create multilingual sites to learn how this feature works and how to enable it for your site. The documentation is very thorough and walks you through the basic "how to" information for site owners and content editors.To read this article in full, please click here

  • The coronavirus crisis has shaken up business as usual, with some IT strategies and tools rising to the occasion and others in line for a rethink or tough recovery post-pandemic.(Insider Story)