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Market Insight

Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    


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  • In 2019, the most innovative work involving distributed ledger technology (DLT) – blockchain – will focus on the tokenization of assets, or the ability to represent digital or physical assets and fiat currencies as tokens that can be sold or traded on a network.DLT has the ability to take anything, from a piece of artwork to gems and real estate, and represent them as cryptographically hashed assets on a peer-to-peer, open electronic network that has no central authority, such as a bank, governing their trade or sale.The cryptocurrency market capitalization is estimated to be $211 billion, according to a new report from auditing and business services firm KPMG.To read this article in full, please click here

  • In recent weeks, IBM has changed leadership at its Watson Health division and  announced a new business strategy for deployment that relies on a hybrid cloud, not a  public- or private-cloud only model.Over the past year, Watson Health – particularly Watson for Oncology – has come under criticism for not meeting expectations or even offering physician users inaccurate advice. (Watson for Oncology is IBM's commercial cognitive computing cloud platform that analyzes large volumes of patient healthcare data and published medical studies to offer physicians cancer treatment options.)To read this article in full, please click here

  • I’m trying to show how Apple’s iPad Pro sets new boundaries for mobile computing and offers a real alternative to a laptop for many of us.Today we’re taking a look at the Files app and how to use it effectively with an iPad.[ Related: Apple's place is in the enterprise ] Episode guide: Part One: iPad Equipment Part Two: Keyboard, Typing, Shortcuts, and Dictation tips Part Three: How to multitask on iPad Pro Part Four (this episode): How to use Apple’s Files app and tags What is Files? Files is a cloud-based data storage system that is compatible with Macs, iPhones, and iPads and works to make sure all your information is accessible to you when you are logged in with your Apple ID.To read this article in full, please click here

  • Seagate is building out a blockchain-based supply chain tracking system that will allow it, storage array maker IBM, its technology integrators and users to follow hard drives from assembly line and installation to end of life.Seagate is working with IBM, which is supplying the Hyperledger blockchain platform via its cloud service; IBM will also benefit by becoming one of the permissioned blockchain users as it's one of the Seagate's drive customers.[ Further reading: Coming soon: Public blockchains for private business data ] Once up and running, the blockchain will be able to track the provenance of tens of millions of hard drives shipped each year, according to Manuel Offenberg, managing technologist for Seagate's Data Security Research division.To read this article in full, please click here