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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • The former chair of the Commodity Futures Trading Commission (CFTC) has partnered with Accenture to create the non-profit Digital Dollar Project, which plans to explore the creation of a U.S. Central Bank Digital Currency (CBDC).“The digital 21st century is underserved by an analogue reserve currency,” said Chris Giancarlo, former CFTC chair under Presidents Barack Obama and Donald Trump. “A digital dollar would help future-proof the greenback and allow individuals and global enterprises to make payments in dollars irrespective of space and time. To read this article in full, please click here

  • Brooklyn-based spinoff Kadena has launched a hybrid blockchain that can scale horizontally, enabling multiple electronic ledgers to talk to each other via smart contracts – and letting users transfer cryptocurrency between the chains.Hybrid blockchains combine permissioned chains for businesses to transact in the background while connecting to a public blockchain (via an API) for consumers and others to make money transfers or access information about products moving across supply chains.“Their hybrid blockchain model looks interesting, mainly because it enables interoperability via smart contracts that run on public chains and talk to/with private chains,” said Avivah Litan, a vice president of research at Gartner. “That way, enterprises can keep their private data and transactions limited to the private chain but benefit from the liquidity and cross-chain access available by leveraging smart contracts running on the public chain.”To read this article in full, please click here

  • (Editor's note: Most of the companies mentioned in this post are clients of the author.)The Consumer Electronics Show in Las Vegas is arguably the most powerful tech event in North America. Increasingly, it has less to do with consumer electronics – having morphed into areas like healthcare and automobiles.  At the show, you not only get a sense of where technology advancement is now, but where it is going, both by listening to the announcements and by viewing the prototypes of products that may be months or years away – if they ever show up at all. At this year’s CES, it was clear that much of what we saw needed cloud service to make it fully functional.  From ever smarter personal robots to health monitoring hardware to entertainment devices that connect to streaming services, the cloud enabled their hybrid use.  Even automobiles were showcased as not only needing to talk to each other and pedestrians (because too many of us walk with our heads in our smartphones), but to the cloud to manage updates, patches, and better security.  Blackberry (yes, they're still around) led with this security-focused automotive effort. To read this article in full, please click here

  • Central banks in Asia and Europe are in the final stages of launching digital currencies for future payment systems and cross-border transactions, according to a new report from accounting firm KPMG.And governments around the world see the launch of these blockchain-based central bank digital currencies (CBDC) as something that could one day give them a competitive advantage in global trade.“In 2020, we at KPMG expect to assist regional and central banks in the development of well-defined technology frameworks that can anchor private-sector initiatives,” Arun Ghosh, U.S. Blockchain Leader at KPMG, said in a blog post.To read this article in full, please click here