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Market Insight

Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    


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  • It’s amazing how the tech community has come together to create resources for people now working from home and staying connected during the global COVID-19 pandemic. Microsoft has published a helpful how-to guide to build a crisis management communication site and created a way for SharePoint admins to easily provision the site design in your own tenant from the lookbook.To read this article in full, please click here

  • Disclaimer:  Most of the companies mentioned are clients of the author.With the impact of COVID-19, sales of laptops – particularly Chromebooks for education – have been going vertical, and several OEMs are reporting shortages. But the most common clamshell design goes back to the early 1990s, well before recent advances in processor technology, GPUs, memory, storage, operating systems, displays and even battery formulations.  We keep playing with different variants like the coming Microsoft Surface Neo, but they still fall well short of what you might have expected to evolve in the last 30 or so years. To read this article in full, please click here

  • Facebook’s plans to launch its Libra cryptocurrency tied to cash appear to be making a course correction, as the social network now appears to be planning to support not only its own digital token through its online wallet but others offered by central banks.Libra, a cryptocurrency transacted across an immutable blockchain ledger, was expected to be a single currency for all global transactions. It is now expected to be just one digital payment method for Facebook, whose plans now include the support of government-backed fiat-money, such as the U.S. dollar and the Euro, according to Bloomberg reports.To read this article in full, please click here

  • Wholly-owned Apple subsidiary Claris has introduced Claris Connect, a new solution that provides smaller enterprises with the chance to compete with larger firms when it comes to the benefits of digital transformation.I reached out to Claris CEO Brad Freitag to find out more about the new solution.The digital transformation challenge For all the talk of digital efficiency, the challenge of digital transformation is that the benefits of such transformation are far easier to see if you are a huge enterprise with plenty of cash to invest in your own solutions – or the capacity to work with the really big players in enterprise services.To read this article in full, please click here