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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld

  • IDG Contributor Network: Must-have features for enterprise VoIP

    If your company has 100+ users and is in the market for a hosted VoIP phone system, be careful.Remember the scene in the movie Tommy Boy, “Fat Guy in a Little Coat”? You don’t want your company’s new phone system to feel like this. You won’t hear it from the salespeople [collective gasp] but most hosted VoIP solutions are designed for micro-size companies. If you want an “enterprise” system, you will have to dig a little to find a provider catering to larger companies.To read this article in full or to leave a comment, please click here

  • Zoho's latest pitch: Run your entire business for $1 a day per user

    Zoho wants to be the operating system for your business. That's how the company puts it, and what it means is that you can now get just about any application you need to run a business using Zoho One, which gathers all of Zoho's applications for $30 a month per user.Zoho One, announced and available Tuesday,  includes all 38 Zoho cloud-based applications, plus about a half dozen native apps as well more than 40 mobile apps. It offers centralized administrative control through an Admin Panel, which lets companies manage applications and define administrative groups as well as security and access privileges.In the cloud era, the price of productivity applications in particular has come down. For example, Google offers G Suite applications for $5 per user a month. But Zoho's applications span the spectrum of sales and marketing, including CRM; operations, including finance, recruiting and HR software; collaboration and productivity, including an office suite, email, and project management; and IT and help desk apps. Zoho also offers Creator, to build custom applications.To read this article in full or to leave a comment, please click here

  • IDG Contributor Network: Fix poor VoIP call quality with a dedicated circuit

    This is a bummer but I’m going to say it.Getting a huge fiber Internet connection may not do anything to help your company’s VoIP call quality.Assuming everything is squared away on your LAN, the most common causes of poor call quality are latency, packet loss and jitter; None of which can be controlled over the public Internet, no matter how much bandwidth you throw at it.“But what if we have a 1G dedicated Internet connection?” Sorry, it’s not immune.“But what if it’s fiber from a Tier 1 provider?” Your call quality is still high-risk.To read this article in full or to leave a comment, please click here

  • What is Microsoft Azure Stack? | Tech Talk Ep 1

    Learn the ins and outs of Microsoft's upcoming private cloud offering, Azure Stack, as editors discuss its expected benefits and drawbacks.

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