Digital Marketing Strategies  

Global advertising spend for 2012 is expected to near $486 billion with digital advertising comprising about $85 billion.  As digital advertising spend and the number of digital advertising mediums grow year over year, decision making around investments; tools; partners; and customer behavior becomes increasingly complex. 

Marketplace, customer, and competitive data can help advertisers and online advertising providers make strategic decisions.  Conducting effective research in this space requires unique knowledge and expertise around a rapidly evolving set of products and services and an understanding of market specific methods and data sources.  Our long history of working with suppliers of products and service in rapidly evolving markets, combined with our experience in both traditional and digital advertising industries forms the foundation of our Digital Marketing Strategies Practice.

Edge Strategies has conducted over 10,000 interviews in mature and emerging markets with key participants in the Digital Advertising Marketplace including:

• Large Premium Advertisers
• Small and Medium Business Advertisers
• Global Agencies
• Web Designers
• SEM Agencies
• Tool Vendors

With so many digital marketing alternatives and tool providers in the marketplace, those providing products and services to advertisers and agencies need data on the marketplace, their customers, and their competitors to focus their efforts and gain maximum return from their investments.

Our Digital Marketing Strategies Practices helps clients with:

• Identifying key market segments and buying behaviors
• Designing user experience based on customer sophistication
• Competitive benchmarking
• Product design
• Messaging and branding
• Program development
• Identifying channels and develop channel programs