Our Market Research Capabilities Support Each Practice Area with State of the Art Methodologies and Innovative Research Designs
Our strong background in the Information Technology and Communications industries combined with deep expertise in a wide range of quantitative and qualitative methods serves to help our clients further understand their current and potential markets, customers, competitors and partners.
Research Goals
Many of our research based projects involve one or more of the following goals:
- Market Segmentation and Opportunity Analysis
- Product Planning and Design Research
- Marketing Research
- Go-to-Market and Channel Research
- User Experience Research
- Competitive Benchmarking
Modeling
Increasingly, the availability of large scale structured and unstructured data sets allows for new ways to serve customers or gain competitive advantage. Edge Strategies maintains the expertise to help our clients make decisions based on modeling public and private data through the most appropriate methods.
- Econometric Modeling
- Financial Modeling
- Predicative Analytics
- Choice Modeling
Data Collection Methods
Depending on the requirements of each project, we have available the appropriate means for collecting the data that will effectively and efficiency provide the insights necessary to make the right decision.
- Proprietary Panels of Decision Makers in IT, Telecom and Online Marketing
- Proprietary and confidential customer and partner lists provided by our Clients
- Executive Interviews conducted by our Senior Consultants
- Telephone Interviews conducted by our Long Standing Trusted Partnerships with best in class research providers in each Geography.
- Small Business and Consumer Panels through long-standing partnerships with public panel providers
- Experience with online databases such as Dow Jones TM and Comscore TM
