Edge Strategies’ Response

• Conducted secondary and primary research, including  more than 20 in depth interviews with service providers and suppliers responsible for the solution areas.
• Mapped supplier solution framework to customer requirements and analyzed competitor strength, weaknesses and market positions within this framework.
• Provided findings and key differentiators against new solution framework.
• Developed parallel solutions frameworks for RTC, CRM and DR offerings.
• Recommended solutions to address portfolio gaps and highlighted key areas of differentiation.

Result

The project results were distributed through internal Webinars and one-on-one briefings to arm sales and marketing staff with competitive tactics.

This enabled account teams to advance sales through improved competitive differentiation.

It also helped product marketing managers strengthen solution value propositions through improved marketing collateral.