Objective:
Increase Activation and Adoption Rates for Telecom Service Providers and Mobile Operators for SMB customers .
Services Providers are beginning to offer Business Class Cloud Services to SMB Customers, but they face many challenges. Most important of these is getting customers to activate and actively use these services.
On behalf of several major Telecom Service Providers in Europe, Edge Strategies developed a methodology to help them understand and deal with the challenges of selling, enabling and getting customers to full adopt complex services. This was particularly true of services involving email, Domain and Data Migration.
Methods:
To address this challenge, Edge Strategies used and continues to use three primary methodology's:
- Analysis of Best Practices of the Most Successful Cloud Service Providers
- Extensive research with Telecom Providers' customers who succeed or failed in the adoption/activation process
- Operational analysis of existing process within the Telecom Service Provider Organization
Results:
Major Telecom Service Providers in US, Europe and Asia are adoption Edge Strategies' methodology's strategies and recommendations for maximizing adoption of business class cloud services for small and medium business.
Some operators are already indicating:
- higher activation rates
- reduce churn
- Improved Customer Experience
