A global supplier of IT technologies engaged Edge Strrategies to resolve the Cloud Computing perspectives and plans of CIO/IT Executives responsible for the data centers of major US and European firms.
There was key interest in:
To gain the insight required, Edge Strategies accomplished the following:
Detailed findings included:
Our Client with thousands of Loyal Solution Providers, and wanted to understand how to best position those Partners in their upcoming Services Strategy. Project objectives included
Edge Strategies designed a research project which included a combination of in-depth interviews, and over 800 quantities interviews with Solution Providers in US and Europe.
Our client continues to lead the industry in developing integrated Go-to-Market Programs which includes Solution Provider Partners as part of its Services Strategy.
Build a "best in class" Developer Marketplace for Next Wave Developers. This required both understanding how they create new applications and determining what would attract them to build for our client's environment.
Created a complete model of the design and development process for Next Wave applications. This model was used to design a marketplace to attract Next Wave Developers.
A global IT vendor engaged Edge Strategies to generate insights and recommendations regarding their retail channel. The criticial go-to-market questions which needed to be answered included:
Quantitative and Qualitative Research with Customers and Channels
Our client selected several key retail chains on each continent to work with. Our recommendations included:
The product, marketing and sales teams of a leading global IT firm needed to understand the market positioning, strengths and weaknesses of competitor Real-Time Charging (RTC,) Data Retention (DR) and Customer Revenue Management (CRM) portfolios.
Increase Activation and Adoption Rates for Telecom Service Providers and Mobile Operators for SMB customers .
Services Providers are beginning to offer Business Class Cloud Services to SMB Customers, but they face many challenges. Most important of these is getting customers to activate and actively use these services.
On behalf of several major Telecom Service Providers in Europe, Edge Strategies developed a methodology to help them understand and deal with the challenges of selling, enabling and getting customers to full adopt complex services. This was particularly true of services involving email, Domain and Data Migration.
To address this challenge, Edge Strategies used and continues to use three primary methodology's:
Major Telecom Service Providers in US, Europe and Asia are adoption Edge Strategies' methodology's strategies and recommendations for maximizing adoption of business class cloud services for small and medium business.
Some operators are already indicating:
How can our client help OEM’s bring products to market faster? What are the OEM market segments that they should focus on next?What product development/launch challenges exist at various stages of the OEM sales cycle? What resources need to be applied to the roadblocks?
Conducted in-depth interviews with decision makers and quantitative research with 300 OEMs to fully understand the decision making journey, and all of the challenges faced by an OEM along the journey to develop and launch new products that include embedded operating systems.