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Our four key practice areas
incorporate our accumulated knowledge, state of the art research methodologies and our ongoing commitment to building the expertise required to help our clients succeed.
Global advertising spend for 2012 is expected to near $486 billion with digital advertising comprising about $85 billion. As digital advertising spend and the number of digital advertising mediums grow year over year, decision making around investments; tools; partners; and customer behavior becomes increasingly complex.
Our long history of working with suppliers of products and service in rapidly evolving markets, combined with our experience in both traditional and digital advertising industries forms the foundation of our Digital Marketing Strategies Practice.
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The ongoing explosion of new communications technologies is disrupting established business models.To survive and thrive in this new world, successful Telecom businesses need to sharpen their understanding of how to monetize these rapidly emerging and evolving capabilities.
Edge Strategies delivers up-to-date, research-based strategies, proven best practices and effective implementation methods that help communications business leaders succeed in Telco 2.0.
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The success of a business solution, no matter how brilliant or innovative, depends heavily on how it is brought to market. Great products and services are the foundation. But choosing the right partners and structuring effective sales channels- to generate demand, customize approaches and integrate solutions into customer environments- is equally important. These challenges are becoming increasingly complex as technology and telecommunication industries evolve to a services model.
Edge Strategies has developed research methodologies and frameworks to help our clients build and optimize traditional and emerging partnerships across the full Cloud Market Ecosystem.
The evolution of Cloud Services markets (SaaS, IaaS, PaaS) are driven by the complex interaction of many forces. Edge Strategies has conducted over 80,000 interviews, in both mature and emerging markets with decision makers within vendor, service provider and customer organizations.
Our research focuses on the many factors that determing cloud services market success or failure, including customer needs and trends, decision processs, channel preferences and adoption barrers.
