Market Research

Learn how Edge Strategies can deliver unique insight the key attitudes, buying behaviors and opportunities that shape the globalcompetitive landscape

Cloud Services Market Strategies

Learn how Edge Strategies help leading IT firms create a firm foundation in the Cloud

Strategic Partners

Edge Strategies brings maximum value to our clients through long-term relationships with best-in-class partners who deliver complementary services.

For potential partner opportunities, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Our key partners include:

Founded and led by veteran CIO Robert Strickland (T-Mobile, Landmark Communications, and Harvard Business School) the firm leverages decades-deep relationships with senior executives across the supplier ecosystem. This executive suite vision, combined with detailed knowledge of customers and emerging technologies, delivers unique strategic insights across the entire industry. 

UBM Channel media including CRN.com and UBM Channel virtual events bring to the forefront the technical, management and marketing issues that face the Channel today

Marketing Pathfinders LLC improves and accelerates clients’ marketing and new producst efforts by integrating marketplace analytics with proven business expertise.

We have the talent for finding customer value that increases sales, marketing effectiveness, and profits.

Our Core Team

Our core team is comprised of leaders with strong track records in industry, experience in research, strong analytical skills and proven success with great companies like Microsoft, Ericcson, Deloitte Consulting and others.

Digital Marketing Strategies

Learn how we have helped leading solutions providers and advertising agencies take advantage of rapidly-evolving technologies and business models in this $70B space

Digital Marketing Global Landscape

Edge Strategies conducted a global digital marketing landscape study, identifying industry trends and developing actionable market segmentation.  The study concentrated on evolving advertiser and agency goals, behaviors, levels of spend, needs and opportunities.  The objective was to develop segment by segment recommendations to increase market penetration and revenue. 

Telecom 2.0 Strategies

Telco 2.0 describes the new expectations of communications services buyers. Buyers are no longer tolerant of poor network quality, multiple access methods all with different interfaces and the inability to obtain the connection, data or content they want in the form they require.

They are making their displeasure known through their changing investments. Apple has replaced Nokia as the central device ecosystem. Google and Amazon are challenging Tier 1 operators as the top Service Provider brands. IT firms are capturing ever larger shares of network revenues from both old and new entrants, leaving Network Equipment Suppliers behind. In short for Communications Service Providers and their suppliers,  it is time to transform to meet new user expectations or fade from leadership.

Edge Strategies provides Communications Service Providers, Network Equipment Suppliers and their partners with the customer insights, infrastructure knowledge and business model understanding to successfully transform to address Telco 2.0 buyer requirements.

Our consulting skills and research are used by Fortune 100 companies to determine:

• For Communications Service  Providers (CSP) – What are the adoption rates for new services in their markets and in what market segments (SMB, Enterprise, Vertical) and regions and how can they best monetize new services through pricing, bundling and channel strategies?
• For Network Equipment Providers (NEP) – What new buyer requirements are providing new market opportunities with Communications Services Providers in Cloud, Service Delivery, OSS-BSS, Mobility, Converged Networks and Broadband infrastructure?
• For IT solution providers, how can they increase share in the Communications Services market. How can they leverage their product and services portfolios to address CSP requirements?  Which NEPs are strong partners and which are competitive threats.

Edge Strategies delivers innovative, research-based strategies, proven best practices and effective implementation methods that help communications business leaders succeed in Telco 2.0. Our C-level vision and ground-level insight combine to provide our clients with the strategic and tactical guidance required to navigate this emerging, rapidly evolving competitive landscape.

Go to Market Strategies

Key to any firms overall strategy for the marketing of its  business solutions are the decisions it makes around its target customers. These include how it will take its products to market, and what partnerships are necessary to customize, sell, integrate and support its solutions.

Edge Strategies has deep experience in resolving what works- and what doesn't- in global technology markets.

Learn More

Go to Market Strategies

Key to any firm's overall strategy for the marketing of its  business solutions are the decisions it makes around who are its target customers, how it will take its products to market, and the partnerships necessary to customize, sell, integrate and support its solutions.

As the IT and telecommunication industries evolve to a service model, most partner programs need to be redesigned to include new types of partnerships and new relationship frameworks which define the roles and responsibilities of each player in the ecosystem and the business relationships between them.

Edge Strategies uses well structured research methodologies and partnership frameworks to help our clients build and optimize their Go-to-Market Strategies across the full ecosystem of traditional and emerging partner business types including:

• Server, Storage and Networking Vendors
• Traditional and SaaS ISVs
• Telecommunication and Hosting Service Providers
• Web Designers and Developers
• Marketing and Online Agencies VARs
• Telecom Agents
• Cloud Systems Integrators

Evolving partnering models increasingly focus on co-operative relationships including co-development, joint branding and marking and co-selling. Edge Strategies works with leading Hardware, Software Vendors and Service Providers to create innovative strategies to build their cloud platforms and bring cloud Services to market. 

Typical engagements include:

• Identifying Market Entry Requirements for new products and services
• Developing  value propositions for target customer segments and partners
• Defining Routes-to-Market Models and the success requirements for each route/market
• Defining appropriate Engagement and compensation structures
• Competitive Benchmarking
• Program Evaluation
• Channel Capabilities and Market Coverage

Our Market Research Capabilities Support Each Practice Area with State of the Art Methodologies and Innovative Research Designs

Our strong background in the Information Technology and Communications industries combined with  deep expertise in a wide range of quantitative and qualitative methods serves to help our clients further understand their current and potential markets, customers, competitors and partners.

Research Goals

Many of our research based projects involve one or more of the following goals:

• Market Segmentation and Opportunity Analysis
• Product Planning and Design Research
• Marketing Research
• Go-to-Market and Channel Research
• User Experience Research
• Competitive Benchmarking

Modeling

Increasingly, the availability of large scale structured and unstructured data sets allows for new ways to serve customers or gain competitive advantage. Edge Strategies maintains the expertise to help our clients make decisions based on modeling public and private data through the most appropriate methods.

• Econometric Modeling
• Financial Modeling
• Predicative Analytics
• Choice Modeling

Data Collection Methods

Depending on the requirements of each project, we have available the appropriate means for collecting the data that will effectively and efficiency provide the insights necessary to make the right decision.

• Proprietary Panels of Decision Makers in IT, Telecom and Online Marketing
• Proprietary and confidential customer and partner lists provided by our Clients
• Executive Interviews conducted by our Senior Consultants
• Telephone Interviews conducted by our Long Standing Trusted Partnerships with best in class research providers in each Geography.
• Small Business and Consumer Panels through long-standing partnerships with public panel providers
• Experience with online databases such as Dow Jones ^TM and Comscore ^TM