Jens Fjeldal is an entrepreneur and business developer with strong technology know-how and real-world business understanding. With over 14 years experience in building, selling and operating IP-based solutions, he has worked for both national and international companies in addition to founding or co-founding several successful Internet ventures.

For the last eight years Jens has worked closely with Microsoft on global strategies for the development and deployment of hosting solutions. In that capacity, he has been a speaker at several Microsoft events including the World Wide Hosting Conference in Redmond.

Jens leads the Edge Strategies Cloud Services Activation Practices in Europe.

Michael Sullivan-Trainor -   

 Despite all the disruption of cloud, the complexity of its many business and technology models is driving CIOs into the arms of established vendors. This is a key finding from Edge Strategies recent in depth interviews with Fortune 500 CIOs across key industries.

The most pressing issue for these executives is resolving the uncertainty about the vision of cloud that will deliver the required business value results. To answer this pressing question, CIOs are turning to large suppliers who can address cloud strategically because they have the combination of enterprise professional services and cross-domain management and implementation skills to understand and carry out the vision. 

Key drivers cited by the CIOs are cost reduction or cost avoidance and computing investment utilization. While the early stages of private cloud deliver these benefits through virtualization and automation, the business value is less clear when choosing which cloud model best fits the enterprise. Is it worth the investment to create a robust private cloud or will a managed service provider offer superior ROI? What about public cloud? Are there commodity services that the organization can safely acquire from public cloud providers?

Most CIOs are addressing these questions along two tracks: (1) Strategically what IT model best fits the organization? Public, hybrid or private? Is IT a utility, a secure bastion within a commodity environment, or totally sacrosanct within the walls of its own private infrastructure? (2) Tactically, which applications benefit from which cloud model and how does the organization identify and migrate them? What about security of data and information management?

These are among the questions that lead CIOs into renewed dialogue with large traditional suppliers. Suppliers are expected to have answers from experience solving similar problems across the industry. Despite the clarity of these questions neither suppliers nor most CIOs have developed the ultimate answer. Private cloud remains a joint journey that requires a new level of trust and collaboration between supplier and buyer.

We provide the data-driven insights that enable our clients to gain and sustain leadership in Information Technologies, Telecommunications Digital Marketing.

Anticipating opportunities rather than merely adapting to challenges is critical in these highly competitive, rapidly evolving markets. Our global research capabilities, and sharply-focused analysis and recommendations help our clients make the key decisions today that are vital to success tomorrow. 

For over 10 Years, leading organizations including Microsoft, HP, British Telecom, Comcast, Telefonica, and other industry leaders have relied on Edge Strategies to provide research and insights in key areas of their businesses worldwide. We help our clients:

• Design their Product and Service Portfolios
• Develop their Go-to-Market Strategies and Programs
• Maximize the adoption and use and of their Products and Services

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