Rich Tully has over two decades of experience helping technology and communications companies better understand evolving customer needs, devise strategies for improving their value propositions and develop a more effective model for going to market.

Previously, he was EVP of Inforte’s Customer Strategy Division and a partner at Deloitte Consulting where he built and led the firm’s Customer Value Management practice. He spent 8 years with Bayer where he held several positions in sales and marketing, business development and regulatory affairs. 

His book “The Value Enterprise” was published by McGraw Hill in 1998.The book provides a framework for gauging and managing customer, employee, partner and shareholder value in order to maximize the value of an enterprise.

Rich has a BA in Economics from McGill and an MBA from the University of Minnesota in Strategy, Finance and Marketing. When not supporting clients, he enjoys woodworking, sailing, hockey, golf, skiing and racket sports.