Learn how we provide global insight into customer buying behaviors and emerging opportunities in the global competitve landscape
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Rich Tully has over two decades of experience helping technology and communications companies better understand evolving customer needs, devise strategies for improving their value propositions and develop a more effective model for going to market.
Previously, he was EVP of Inforte’s Customer Strategy Division and a partner at Deloitte Consulting where he built and led the firm’s Customer Value Management practice. He spent 8 years with Bayer where he held several positions in sales and marketing, business development and regulatory affairs.
His book “The Value Enterprise” was published by McGraw Hill in 1998.The book provides a framework for gauging and managing customer, employee, partner and shareholder value in order to maximize the value of an enterprise.
Rich has a BA in Economics from McGill and an MBA from the University of Minnesota in Strategy, Finance and Marketing. When not supporting clients, he enjoys woodworking, sailing, hockey, golf, skiing and racket sports.
Edge Strategy's Telecom Practice Leader specializes in Fortune 500 market analysis and executive consulting, with emphasis on Cloud technologies and Infrastructure. With previous executive positions at Ericsson (Director of Market Strategy) and IDC (VP Internet Research) Sullivan-Trainor is a published author and active participant in leading industry conferences and events.
Dawn Baron is an experienced executive and business strategy consultant with over 11 years of product development, market research, and user research experience.
As Vice President of Edge Strategies, Dawn is adept at combining a deep insight into technology goals with market and consumer/user data to generate effective and innovative strategies for our Digital Advertising and Information Technology clients.
The company founder is an industry thought-leader respected for his innovative approach to business decision-making based on market research, sophisticated analytics and deep industry knowledge.
He has over 20 years’ experience as an executive, entrepreneur and consultant for global leaders including IBM, HP, Microsoft, British Telecom, Portugal Telecom, Alcatel, Cisco Systems, ATT/Bell South, VARBusiness (UBM Publishing.) and other leading Telecommunication and IT vendors.
Bob was also co-founder of Perseus Development Corp. (now Vovici). Perseus was one of the first online survey research management companies and leader in the development of the Enterprise Feedback/Response Management market.
Earlier in his career, while in graduate school, He partnered with a colleague to form a consulting firm which implemented medical billing systems for doctors and small hospitals. He also served as Vice President of Strategic Marketing with Matrix Software, and Regional Manager with Entre Computer Systems of America.
Bob has a PhD and MA in Economics from Northeastern University, where he also taught courses in Economics, Econometrics, Statistics and Research Methods while completing his Dissertation.
Bob loves the ocean, and enjoys boating and fishing with his family and friends on Cape Cod.
Jens Fjeldal is an entrepreneur and business developer with strong technology know-how and real-world business understanding. With over 14 years experience in building, selling and operating IP-based solutions, he has worked for both national and international companies in addition to founding or co-founding several successful Internet ventures.
For the last eight years Jens has worked closely with Microsoft on global strategies for the development and deployment of hosting solutions. In that capacity, he has been a speaker at several Microsoft events including the World Wide Hosting Conference in Redmond.
Jens leads the Edge Strategies Cloud Services Activation Practices in Europe.
Michael Sullivan-Trainor -
Despite all the disruption of cloud, the complexity of its many business and technology models is driving CIOs into the arms of established vendors. This is a key finding from Edge Strategies recent in depth interviews with Fortune 500 CIOs across key industries.
The most pressing issue for these executives is resolving the uncertainty about the vision of cloud that will deliver the required business value results. To answer this pressing question, CIOs are turning to large suppliers who can address cloud strategically because they have the combination of enterprise professional services and cross-domain management and implementation skills to understand and carry out the vision.
Key drivers cited by the CIOs are cost reduction or cost avoidance and computing investment utilization. While the early stages of private cloud deliver these benefits through virtualization and automation, the business value is less clear when choosing which cloud model best fits the enterprise. Is it worth the investment to create a robust private cloud or will a managed service provider offer superior ROI? What about public cloud? Are there commodity services that the organization can safely acquire from public cloud providers?
Most CIOs are addressing these questions along two tracks: (1) Strategically what IT model best fits the organization? Public, hybrid or private? Is IT a utility, a secure bastion within a commodity environment, or totally sacrosanct within the walls of its own private infrastructure? (2) Tactically, which applications benefit from which cloud model and how does the organization identify and migrate them? What about security of data and information management?
These are among the questions that lead CIOs into renewed dialogue with large traditional suppliers. Suppliers are expected to have answers from experience solving similar problems across the industry. Despite the clarity of these questions neither suppliers nor most CIOs have developed the ultimate answer. Private cloud remains a joint journey that requires a new level of trust and collaboration between supplier and buyer.
We provide the data-driven insights that enable our clients to gain and sustain leadership in Information Technologies, Telecommunications Digital Marketing.
Anticipating opportunities rather than merely adapting to challenges is critical in these highly competitive, rapidly evolving markets. Our global research capabilities, and sharply-focused analysis and recommendations help our clients make the key decisions today that are vital to success tomorrow.
For over 10 Years, leading organizations including Microsoft, HP, British Telecom, Comcast, Telefonica, and other industry leaders have relied on Edge Strategies to provide research and insights in key areas of their businesses worldwide. We help our clients:
based on Market Research, Experience and Proven Methodologies
For over a decade, market leaders and emerging innovators including Microsoft, HP, British Telecom, Comcast, Marchex, Vodafone and others have relied on Edge Strategies to provide research, insights and advice to help them gain and sustain leadership in the complex and rapidly evolving Information Technology, Telecommunications and Digital Media markets.
We help our clients:
Our Clients rely on us for our state-of the-art global research capabilities and our experience and expertise across the full technology ecosystem including:
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Building long-term, strategic relationships on a project-by-project basis
We've worked with our key clients, including several global IT and telecom firms for an average of over 8 years through hundreds of small and and large engagements. Each engagement is custom designed to meet a set of mutually agreed upon objectives, using the most appropriate methodologies and deliverables.
On this page, you will find some brief abstracts of recent client engagements which help demonstrate our range of capabilities. We typically work under confidentiality agreements, and we do not sell research reports or publish the results of client studies unless they ask us to do so.