Build a "best in class" Developer Marketplace for Next Wave Developers. This required understanding two critical factors: how they create new applications; and what would attract them to build for our client's environment. 

Approach:

• Built a database of Next Wave web developers using a web crawling system to identify application characteristics
• Conducted interviews with over 100 next wave developers
• Created a model segmenting New Wave Developers based on their development methodology and technologies

Result:

Created a complete, detailed model of the design and development process for Next Wave applications.

This model was used to design a marketplace to attract Next Wave Developers.