Objective:

Build a "best in class" Developer Marketplace for Next Wave Developers.  This required both understanding how they create new applications and determining what would attract them to build for our client's environment. 

Approach:

• Built a database of Next Wave web developers using a web crawling system to identify application characteristics
• Conducted interviews with over 100 next wave developers
• Created a model segmenting New Wave Developers based on their development methodology and technologies

Result:

Created a complete model of the design and development process for Next Wave applications. This model was used to design a marketplace to attract Next Wave Developers.